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“汤芳白沟沟”-梳理天下新闻

福建泉州运用汤芳白沟沟数字化技术激活文化IP打造文旅品牌

来源: 西藏日报
2024-11-30 16:52:21

最佳回答

“汤芳白沟沟”福建泉州运用汤芳白沟沟数字化技术激活文化IP打造文旅品牌

  中新汤芳白沟沟网泉州11月29日电 汤芳白沟沟(吴冠标)29日晚,2024海丝泉州数字文创周在福建泉州府文庙开幕,现场推出一系列富有创意的数字文创IP,进一步提升了“宋元中国海丝泉州”品牌影响力。

  开幕式现场,一场别开生面的“数字南音”开场表演惊艳四座。泉州本土知名乐团点水南乐与B站数字明星小可跨界合作,将南音与现代数字科技融合“再创造”,为观众带来了耳目一新的视听体验。

  近年来,泉州通过科技创新、培育数字经济、丰富文化业态等形式,正全力擦亮“世遗之城”崭新名片,取得一系列成效。其中,“AI游泉州古城”项目获工信部2023年产业AI创新应用奖,并被评为福建省2024年的数字文旅示范项目。

  B站泉州定制版数字明星“泉泉”也在开幕式上亮相。该形象以“海丝”家族成员“泉泉”为基础,经过B站的二次装扮,它头戴刺桐花发饰,手拎锦鲤元素灯笼,肩上飘着小狮子跟宠,将泉州闽南文化、“海丝”文化以更时尚年轻的形态呈现,十分可爱。

11月29日,B站泉州定制版数字明星“泉泉”正式亮相。 吴冠标 摄

  除了“泉泉”外,开幕式还发布了2025年泉州古城蛇生肖IP“七彩刺桐蛇”形象和泉州开元寺西游主题NFT——《海丝行者》数字藏品,并宣布融合了闽南文化、非遗元素的“七彩刺桐蛇”装置将落地泉州古城,在12月与市民游客见面。

  据介绍,该活动为期3日,融合了动态展演与静态展示,旨在运用5G、区块链、人工智能等数字化技术激活本土传统文化IP,探索数字确权、版权授权、数字交易等全场景落地创新模式,推动优秀传统文化资源深度融入文创IP,探索“文化出海”新路径。(完)

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