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社评“中国东北女人内㓔视频”-知识课堂

广州化妆品中国东北女人内㓔视频产业从业人员超过60万人 将建“国际美湾”

来源: 贵阳晚报
2024-12-19 00:42:01

最佳回答

“中国东北女人内㓔视频”广州化妆品中国东北女人内㓔视频产业从业人员超过60万人 将建“国际美湾”

  中新中国东北女人内㓔视频网广州12月18日电 (记中国东北女人内㓔视频者 许青青)第二届“广州国际美妆周”12月17日至21日在广州举行,据美妆周发布的《2024广州化妆品产业白皮书》(以下简称《白皮书》)显示,截至11月底,广州市化妆品生产企业数量达1841家,相关产业链从业人员超过60万人。

第二届“广州国际美妆周”化妆品展位吸引嘉宾咨询。陈楚红 摄

  据第二届“广州国际美妆周”介绍,目前广东省持证化妆品生产企业约3300家,占全国56%,化妆品工业总产值突破2000亿元,均位居全国第一。其中,截至11月底,广州市化妆品生产企业数量达1841家,年产值超过1000亿元。

  《白皮书》显示,广州市化妆品产业基本囊括产业链的所有环节,包括原料厂商、分销商、配方设计者、OEM厂商和化妆品厂商等方面。产业链条齐全,包括生产、研发、策划等全程服务,日化线、专业线产品完备,包含洗护、膏霜、染烫等所有化妆品产品门类,从业人员超过60万人。广州还拥有全国最大的化妆品交易集散地,每年有近40万种化妆品在全国范围内流通,超过全国总量的一半。

  《白皮书》显示,目前,广州已孕育了一批颇具影响力的本土化妆品品牌,90%的广州化妆品头部企业样本已拥有自建品牌。“科研”和“创新”是广州本土化妆品企业的关键词,68%的广州化妆品头部企业已经引入了智能生产线;开展新产品开发和产品配方优化的企业比例分别达到了100%和96%。

  值得一提的是,广州本土化妆品品牌的东方美学元素已成为新浪潮,超五成企业已经推出了融合东方美学元素的化妆品产品。对于在营销中使用东方美学元素的看法,超九成企业表示支持。

  此外,70%的广州化妆品头部企业样本都有出海业务。其中,东南亚市场占比约94%,其次是欧洲、中东和北美市场。超九成企业认为海外市场是公司前行的重要方向或潜在的增长点;超八成企业未来三年有出海或者加码出海的计划。

  据了解,2023年初,广州发布相关意见提出,到2035年把广州建设成为集总部经济、创意设计、产品研发、智能制造、市场营销和文化传播为一体的全球化妆品制造中心、消费中心,成为享誉全球的“国际美湾”。(完)

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