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社评“男生的坤坤放在女生坤坤里开元棋”-环球时报

报告:过去一男生的坤坤放在女生坤坤里开元棋年中国出海短剧应用安装总量显著飞升

来源: 中国日报网
2024-12-27 11:38:25

最佳回答

“男生的坤坤放在女生坤坤里开元棋”报告:过去一男生的坤坤放在女生坤坤里开元棋年中国出海短剧应用安装总量显著飞升

  中新男生的坤坤放在女生坤坤里开元棋社北京12月26日电 男生的坤坤放在女生坤坤里开元棋(记者 刘育英)全球营销衡量与体验管理平台 AppsFlyer26日在北京发布《2025中国App出海驱动力前瞻报告》。报告显示,中国出海短剧应用(App)的安装总量在过去一年实现显著飞跃。在过去五个季度中,整体增幅达到约10.75倍,表现出强劲的市场潜力。

  报告认为,这一增长得益于全球短视频文化的持续流行、优质内容供给、本地化策略的成功、高效的算法推荐,以及新兴市场的崛起。未来,随着内容生态的完善、商业化模式的多样化、技术创新的推动以及跨界融合的发展,短剧应用将进一步释放市场价值,成为全球数字娱乐市场中的重要力量。

  数据显示,2024年一至三季度,中国出海应用的整体安装量较2023年同期增长了11%。 安卓(Android)平台安装量增长12%,苹果iOS平台增长1%。非游戏应用安装量增长19%,游戏应用安装量与去年同期持平。

  中国出海应用从游戏类单一主导逐渐向多元化发展:游戏类应用市场份额从2021年末的70.81%降至2024年三季度末的55.22%;金融类应用市场份额翻倍增长,从7.41%增至16.22%;社交媒体男生的坤坤放在女生坤坤里开元棋和工具类应用市场份额分别增长至5.91%和4.53%;泛娱乐类应用市场份额从3.23%增长至5.39%;健康与健身类应用市场份额从0.75%增至1.87%。

  AppsFlyer大中华区总经理王玮表示,在全球经济充满不确定性、预算普遍缩紧的大环境下,中国的出海品牌整体表现依旧十分出色。中国的出海品牌不仅在产品和技术上不断创新,更在提高效率方面走在了全球前列。(完)

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