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解惑“猪兽交”-环球时报

中国酒类流通协猪兽交会会长王新国:酒业长期向好的趋势不会改变

来源: 凤凰财经
2024-11-24 08:30:46

最佳回答

“猪兽交”中国酒类流通协猪兽交会会长王新国:酒业长期向好的趋势不会改变

  中新猪兽交网11月23日电(赵方园猪兽交)“酒业要坚持长期主义,铸就卓越品质,要以消费者为中心,构建厂商命运共同体,同时还要在融合传统文化与现代品位的同时,加强国际化品牌建设,提升国际影响力。”11月22日上午,AIIC2024酒业创新与投资大会在海南海口举行。中国酒类流通协会会长王新国在会上表示,中国酒业当前正处于三个关键时期:前期高速增长的消化期、新环境的适应期以及新空间的开拓期。

  国家统计局数据显示,今年前三季度,社会消费品零售总额、全国居民人均消费支出都保持稳定增长。其中,全国居民人均食品烟酒消费支出6206元,增长7.1%,占人均消费支出比重30.1%;今年前三季度,国内规模以上白酒企业产量298.0万千升,同比增长2.3%,呈稳健小幅增长态势。

  王新国认为,酒类消费作为民生消费的重要组成部分,其传统文化符号的价值属性不会变,酒业长期向好的趋势同样不会改变。但是企业必须创新求变,因为“酒业市场压力加剧,厂商矛盾凸显,要全面看待本轮酒业调整”。要全面看待,就要充分认识到,当前正值酒业前期高速增长的“消化期”、面对新环境的“适应期”、面向新空间的“开拓期”。

  面对消化期,王新国强调,酒业需要有序消化前期形成的渠道库存,确保市场健康运行;而在适应期,则需适应消费群体、市场结构和渠道形态的变化,积极调整策略,适应新的市场环境。特别是80后、90后成为消费主力,以及电商、直播等新渠道的兴起,都为酒业猪兽交带来了新的挑战和机遇。

  在开拓期,王新国指出,酒业应加强对新群体、新区域、新品类、新场景等方面的开拓探索,以满足更加多元化、多样性的消费需求。他强调,这不仅是酒业未来增量发展的关键,也是服务人们美好生活的重要途径。

  对于酒业接下来的创新发展,王新国提出了四点建议:一是坚持长期主义,铸就卓越品质;二是以消费者为中心,构建厂商命运共同体;三是传承与创新并重,融合传统文化与现代品位;四是加强国际化品牌建设,提升国际影响力。(完)

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