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解惑“xxxx.69xxx”-知识课堂

(高质量发xxxx.69xxx展调研行)河南郑州:一款汤圆何以一年卖出9亿颗?

来源: 北京青年报
2024-12-26 08:14:45

最佳回答

“xxxx.69xxx”(高质量发xxxx.69xxx展调研行)河南郑州:一款汤圆何以一年卖出9亿颗?

  中新xxxx.69xxx网郑州12月25日电 xxxx.69xxx(记者 李贵刚 贾天勇)12月25日,2024年“高质量发展调研行”河南主题采访活动走进郑州市,探访速冻食品产业高质量发展情况。

  目前,郑州市拥有冷链食品规模以上企业超30家,主营业务收入超300亿元,速冻食品行业在全国市场占有率超过60%,是全国最大的速冻食品生产、研发基地和物流中心。其中,三全、思念等企业拥有的先进速冻锁鲜技术实现了“万物”皆可速冻,并保留了食物的原汁原味。

工人在生产线上作业。记者 贾天勇 摄

  在思念食品有限公司,该公司品牌经理刘飞成介绍,立体双螺旋冷冻隧道设备的中心温度可以达到零下37℃,能在20分钟至30分钟时间内将产品的中心温度下降至零下18℃。思念纳米级的冰晶锁鲜技术,将食品中的水分快速冻结到直径为纳米级的冰晶(0.000001毫米),对细胞组织不造成破坏,复热时产品的营养汁液也就不会流失,最大程度的保留食物原始营养与口感。这样消费者在买回家二次复热的时候就可以还原到刚包完成的状态。三全的活性冻态锁鲜等技术同样可以瞬间锁住食材新鲜本味。

  正在凭借着这些技术创新,郑州速冻企业推出诸多爆款新产品,深受消费者喜爱。譬如,思念近年来推出的大黄米汤圆,上市后一年内卖了9亿颗。三全推出的“多多”系列成为速冻市场的爆款产品。

图为速冻产品。记者 贾天勇 摄

  同时,郑州速冻企业还从文化、健康、情绪价值等方面入手,挖掘年轻一代消费者的深度需求,在造型、工艺、口味等方面创新,接连推出多种汤圆大单品。其中,一款柿子造型的汤圆,寓意“事事如意”,成为行业首发的3D造型汤圆。随后,又有龙井茶汤圆、招财进宝汤圆等异形汤圆推出,不断迎合市场的需求。

  不仅如此,上述两家速冻企业还将产品销售到全球四大洲数十个国家,思念则在美国建起了工厂。

  《2024年中国速冻食品消费趋势洞察研究报告》数据显示,中国速冻食品市场规模不断扩大,2023年中国速冻食品市场规模已达1835.4亿元,预计2025年将达2130.9亿元。(完)

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