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解惑“国精产品8220”-译文小记

文艺院团、一国精产品8220级演员入场,演艺直播专业化体系初具规模

来源: 北京青年报
2024-12-27 18:51:53

最佳回答

“国精产品8220”文艺院团、一国精产品8220级演员入场,演艺直播专业化体系初具规模

  近日国精产品8220,《2024抖音演艺直播数据报国精产品8220告》发布。数据显示,越来越多的专业文艺院团开启了常态化直播,一大批专业演艺人员开始出圈,直播间正成为演艺行业的重要组成部分。这一新模式,释放着共赢效应,也为内容产业的守正创新提供了启发。目前,我们国家的网络直播用户规模已突破8亿人,占网民整体的七成以上,看直播成为网民们的生活日常。在抖音等平台上,专业文艺院团的上线,进一步丰富了内容供给,让网友大呼过瘾。比如,曾因《只此青绿》《千里江山图》等舞蹈美翻观众的东方演艺集团,就有数十位演员变身主播。上述《数据报告》显示,依托于“艺播计划-抖音直播院团专项”等面向文艺院团的扶持计划,已有150家省市级文艺院团以经纪机构形式入驻;76家基层文艺院团加入抖音直播;3446名文艺院团演员在直播间带来23万场演出。此外,加入直播间线上舞台的不乏名家大家。过去一年,213名国家一级演员带来3.2万场殿堂级演出,让“直播舞台”的艺术品质不输线下。专业机构、演员,与直播平台的破圈牵手,为各自的发展都注入了新活力。

  从文艺院团的角度看,观众在哪儿,演出的地点就在哪儿。直播间里有线下演出之外的新观众,那么舞台就应当向直播间延伸。诚如有院团负责人所言,“我们不缺少优质内容,但缺少好的传播方式。”积极接纳直播等新媒体平台,让传统文艺院团的优秀作品可以更充分地“飞入寻常百姓家”,这正是履行社会责任的生动体现。网友们的实时互动、真实反馈,也让演职人员更直观地接收到市场需求,有助于内容的提升与创新。还要看到,文艺院团同样面临经营问题,直播间恰恰可以成为第二营收渠道。一位地级市艺术团团长就坦言,“直播打赏的礼物收入成为院团的‘新门票’,我们团内的演员,最高月收入达到2万元。”一些观众没听够、没看够,还会再看线下演出。可以说,直播间堪比“广告位”,既展示着演员与院团的风采,也助力着演员的收获、院团的经营,只要建立一个科学合理的分配机制,就能实现院团长效直播。这一新模式对直播平台的规范化、专业化同样大有裨益。与任何行业一样,直播在近些年经历着从野蛮生长到逐步规范的过程。当用户规模持续攀升,对于内容的需求自然水涨船高。这不仅意味着内容供给量要大,而且应该品类丰富,既有下里巴人,也有阳春白雪,让每一个受众群体都找到自己的心中所爱。近些年,以抖音为代表的直播平台,通过“乐上花火”国乐大赛、“国艺正当潮”活动、“百位青年主播扶持计划”等,吸引专业演职人员开启直播的同时,也带动着更多文艺爱好者走进直播间,共同切磋技艺,丰富内容供给。统计显示,过去一年,超过一万名曾参与《星光大道》《梨园春》等电视节目的“草根明星”成为才艺主播,日均吸引1700万人次观看。8.5万才艺主播在直播间里自主搭建起“大舞台”,全年演出744万场。总的来说,专业院团的引领,直播平台的鼓励,共同促成了一个正向循环,引导着直播生态丰富而多彩。直播间成了新舞台,印证了这一新业态的活力与潜力,也从一个侧面表明:“内容为王”永不过时。尤其是今天的网友,有学识、有见识,从来不会辜负那些真正优质的内容。无论时代如何变化、科技如何发展,人们对高品质内容的渴望不会改变,“内容为王”理应成为互联网企业始终秉承的理念。(文/王昊)

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