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“仙踪林company limited 19岁英文”-知识课堂

区域消费热度仙踪林company limited 19岁英文提升、链条延长 “故宫以东”共创计划发布年度成果

来源: 南方日报
2024-12-11 01:01:33

最佳回答

“仙踪林company limited 19岁英文”区域消费热度仙踪林company limited 19岁英文提升、链条延长 “故宫以东”共创计划发布年度成果

  中新仙踪林company limited 19岁英文网北京12月10日电 仙踪林company limited 19岁英文(记者 徐婧) “和融有方 向新而行——2024‘故宫以东’共创大会”10日在北京举办。活动回顾了“故宫以东”共创计划年度建设成果,发布了文旅消费趋势、品牌资产价值报告以及“王府井赋能计划”。

  活动现场,东城区人民政府与中央戏剧学院签订战略合作协议,双方将加强校地联动,共建人才智库,联合打造艺术品牌活动、特色原创作品、文化创意项目等,共同推动全国文化中心建设。

“和融有方 向新而行——2024‘故宫以东’共创大会”。主办方供图

  中国人民大学创意产业技术研究院发布了《文化厚蕴与消费新潮的交融交响——崇文争先东城文旅消费分析》,北京国信品牌评价科学研究院发布了《“故宫以东”资产价值“再发现”》研究成果。研究显示,近年来东城区文旅产业加速升级,市场规模与产业效益稳中有升,以“故宫以东”在地文化品牌驱动的区域价值共创,正在不断推动城市资源实现价值最大化。“故宫以东”基于品牌文化、品牌形象等要素构建的品牌资产管理体系,催生出了“协同化共创”“场景化体验”“形象化表达”“数字化融合”“资产化经营”叠加形成的多形态品牌资产集合,未来将融合更多新质生产要素,释放更多品牌资产价值。

  2024年,“故宫以东”携手泡泡玛特推出“北京城市限定特别企划”,在钟鼓楼广场落地主题空间,推出“跟LABUBU一起探索‘故宫以东’”CITYWALK线路,辐射20余处文化消费场景,以国货潮品与古都地标的创新碰撞,全面拉动区域整体消费热度;携手东方演艺集团推出“东方首演月”,《唯我青白》《大江东去》《何以相逢》三部优秀剧目在东城首演,吸引大量“追剧”粉丝转化为区域消费人流,延长消费链条。

  “故宫以东”整合优质文商旅点位资源,陆续推出“故宫以东年夜饭”“围炉煮茶”“‘艺’种生活”等主题产品,涵盖文博艺术、戏剧演艺、精品美宿、数字文娱等文化消费核心业态,线上线下联动90余家市场主体孵化百余款产品和活动,全面丰富了区域文旅消费市场供给;围绕中轴线、大运河、国潮老字号等主题,推出“文化寻踪 灼见东城”2024东城区10条文化探访线路,融入新元素,解锁新玩法。

  以“赋古建以雅韵,赠岁月以华章”为主题的2024年“故宫以东”古建艺术季,在中山公园、天坛等中轴线沿线地标上演十余场小而精、雅仙踪林company limited 19岁英文而美的高品质艺术活动,让古建筑“活”起来;自2019年起,嘉德艺术中心与故宫博物院携手,连续推出六场重磅专题展览,涵盖漆器、武备、玻璃精品及宫廷织绣服饰色彩等多个主题,实现故宫文化外溢。

  未来,“故宫以东”将继续携手共创合伙人、共创伙伴,持续做好“文旅+百业”,共同擦亮北京中轴线这张世界级文化名片,为北京打造“旅游强国建设先行区”“国际一流旅游城市和全球旅游目的地”贡献智慧。(完)

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