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解惑“tubi 18”-知识课堂

奶茶我喝、周边tubi 18归你 有人做起代喝生意

来源: 澎湃新闻
2024-12-12 20:33:31

最佳回答

“tubi 18”奶茶我喝、周边tubi 18归你 有人做起代喝生意

  年轻tubi 18人流行去奶茶店疯抢周边

tubi 18

  奶茶我喝,周边归你

  有人做起代喝生意

  最近,一大波年轻人涌进奶茶店,他们为的不是冬天的第一杯奶茶,而是奶茶店里新出的各式周边产品。

  “不到半小时就卖完了”“附近的店全部售罄”……社交平台上,网友们激烈地讨论着奶茶周边的火爆。

  卷完价格,又开始卷周边,奶茶品牌究竟有多会整“花活”?年轻人又为何如此热衷于为这些花式周边买单?昨天记者走访了杭州多家奶茶门店,一探究竟。

  奶茶周边上新当天就售空

  还有网友做起代喝生意

  一家喜茶门店的工作人员告诉记者,喜茶温暖过冬系列周边包括宠物围巾、毛绒杯包、毛绒徽章等,杭州绝大多数门店刚发售马上就售罄下架,后续也不再会补货。

  霸王茶姬与《遇见梵高》展览联名的各式周边也十分火爆,还玩起了“地区限定”。外卖平台显示,杭州多家霸王茶姬门店的耳机包、手提包均已售罄。一位店员说,每家门店的库存不多,只有几个到十几个,基本上架当天就卖完了。

  除了奶茶周边销售火爆,还有网友在社交平台上做起了代喝生意。一名福建龙岩的网友称,其附近奶茶门店的周边产品还有货:“你出奶茶套餐的钱,另加10元跑腿费,奶茶我喝,周边归你。”

  杭州的闹闹是一个奶茶爱好者,今年她“入坑”了奶茶周边的收集。她告诉记者:“这些看似无用的可爱玩意,给生活增添了不少小乐趣。”早在前几天,闹闹关注到“霸王茶姬”要上线新周边,昨天一早她就守着奶茶店开门,第一时间下单了奶茶套餐。“套餐价格是60.9元,包含两杯奶茶和一个帆布水桶包周边。”闹闹说,凭她的经验,热门周边如果没有第一时间下单,一般很快就下架买不到了。

  奶茶店变杂货铺

  背后是兴趣消费的崛起

  奶茶品牌玩周边近来愈演愈烈。有网友盘点了今年12月份奶茶品牌的周边合集:乐乐茶推出贴纸、冰箱贴、挂件等;一点点推出马克杯、纸袋等;书亦烧仙草推出甜品勺、玻璃杯、帆布袋、毛绒包等……几乎叫得上名的奶茶品牌,如今都有周边产品,更新速度非常快。

  不仅如此,奶茶周边的种类五花八门。奶茶品牌早已不再满足于最早的杯套、纸袋、徽章、贴纸等周边,近来还发展到水杯、钥匙扣、手机壳、毛毯等各式杂货。

  中国食品产业分析师朱丹蓬说,近年来,不少茶饮品牌都在做跨界营销,布局周边产品有利于服务体系的升级、增加客户黏性和品牌的可持续发展。“几年前星巴克的猫爪杯,喜茶的徽章等周边,都取得了很好的营销效果。”他解释道。

  奶茶品牌“整花活”,年轻消费者们也愿意为之买单,因为这些周边产品迎合的正是由兴趣引导的消费浪潮。

  艾媒咨询发布的《2024-2025年中国兴趣消费趋势洞察白皮书》数据显示,超五成的新青年消费者在生活必需品外,会在一定支出范围内购买兴趣喜好相关品、愉悦自我的产品。换言之,年轻人买东西越来越追求社交、悦己、情感属性、文化属性等附加价值,甚至愿为这些附加价值产生的溢价买单。(本报记者 金檬)

  来源:钱江晚报

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