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“男主踩踏VK”-梳理天下新闻

读懂银发群体新需男主踩踏VK求

来源: 中华网
2024-11-30 18:45:48

最佳回答

“男主踩踏VK”读懂银发群体新需男主踩踏VK求

  银发男主踩踏VK群体正在成为文旅消费生男主踩踏VK力军。社交媒体上,很多年轻人讨论如何帮父母抢演唱会门票,“90岁老奶奶看演唱会”冲上热搜。银发族还成为错峰出游主力军,银龄研学、康养度假等产品销售火爆,为旅游市场注入新活力。

  银发文旅市场兴起,不仅反映了我国人口老龄化的社会现实,也体现了银发群体生活质量的提升和消费观念的转变。国家统计局数据显示,截至2023年末,全国60周岁及以上老年人口接近3亿,占总人口的21.1%,其中60岁至69岁的低龄老年人口占比超过50%。他们受教育水平、消费实力、接受新事物的能力普遍较强,在消费观念、消费支出上与年轻人越来越相似,这些变化衍生出一个名词:“新老人”。

  新老人有新需求。他们不满足于基本的生活需求,更多地表现出兴趣爱好更丰富、出游意愿更强烈等精神需求。今年,国务院办公厅发布《关于发展银发经济增进老年人福祉的意见》明确提出“丰富老年文体服务”“拓展旅游服务业态”的要求。近年来,政府在“老有所乐”上持续用力,加强基础设施建设、完善公共文化服务体系,不断丰富老年人的精神文化生活。然而,仅靠政府力量难以满足银发群体日益增长的文化需求。填补市场空白,解决需求痛点,为老年群体提供更多中高端和个性化的产品和服务,市场力量大有可为。

  创新内容形式。比如,银发微短剧火了,从一个侧面反映出银发群体对互联网娱乐内容的需求有待满足。当前,老年题材的文娱产品供给不足,内容质量参差不齐。数据显示,我国50岁以上中老年网民规模达3.25亿,月人均上网时长高达127.2小时,刷短视频、看微短剧已成为“银发冲浪族”的重要娱乐方式。要鼓励创作更多能给老年群体提供情感共鸣和心灵慰藉的文艺精品,丰富他们的精神世界。

  解决需求痛点。比如,在体育消费领域,数据显示,我国46岁至59岁人群运动健身比例最高,达到了17.05%,紧随其后的是60岁以上人群。这部分人群需要更加专业、适老的体育运动用品,也需要更多趣味性、轻量化的体育赛事。这就要求供给侧深入研究需求,提供相应产品服务。再如,老年人不再满足于传统的低价游、观光游,而是更重视旅游品质和体验,这也推动康养旅居产品加速发展。文旅行业应做好旅游产品适老化改造,用科技力量为老年出游保驾护航,更好释放银发群体的消费潜力。

  发展银发经济是机遇也是挑战。只有深入了解银发群体的新需求,从内容到形式,从线上到线下,不断丰富产品供给,提高服务质量,才能在竞争日益激烈的银发市场中行稳致远。(经济日报)

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