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社评“精产国品亚洲”-知识课堂

探访阿勒泰雪精产国品亚洲场“夕阳派对”:“Z世代”热捧冰雪顶流

来源: 搜狐财经
2024-12-18 10:44:09

最佳回答

“精产国品亚洲”探访阿勒泰雪精产国品亚洲场“夕阳派对”:“Z世代”热捧冰雪顶流

  中新精产国品亚洲社新疆阿勒泰12月17日电精产国品亚洲 题:探访阿勒泰雪场“夕阳派对”:“Z世代”热捧冰雪顶流

  作者 苟继鹏

  落日余晖洒在新疆阿勒泰市将军山上,漫山白雪熠熠生辉。18时许,山顶夕阳正好,来自中国各地的年轻雪友们呼朋引伴,开始聚集。

  近日,记者随“热雪新疆”中外媒体联合采访团走进阿勒泰将军山国际滑雪度假区,赶上这里最近正火的“夕阳派对”。

  随着现场音乐响起,上千位滑雪爱好者们在山顶欢呼跳跃,在零下12℃的天气中感受“蹦雪迪”的氛围。

  “‘夕阳派对’太有创意了,在雪地里跟着音乐舞动,这种体验在别的地方完全感受不到。”北京“00后”雪友张凡说。

  该“夕阳派对”已推出两年,今年,越来越多游客专门赶在下午五六点上山,体验打卡。

  “夕阳派对”策划人刘雨说:“雪场落日景色太美,常有雪友等落日时拍照打卡,于是我们便结合雪山落日风光,将冰雪运动与音乐相结合,举办电音派对。”

  “夕阳派对”的主持人李权回忆称,“我们不断思考,用感染力强的乐曲吸引大家,增强互动,邀请雪友一起在雪地蹦迪,效果奇好,参与的人也越来越多。”

  为了让“夕阳派对”能常玩常新,策划团队新增了寻找雪搭子、打雪仗等互动环节。

  “绞尽脑汁玩出新花样,只为让‘夕阳派对’能跟得上年轻人的节奏。”刘雨说,现在每天有成百上千的年轻人参与。

  今年11月以来,阿勒泰将军山国际滑雪度假区“夕阳派对”频上热搜,已成为当地引流招牌。

  来自上海的“95后”自媒体博主李文远,在自己的短视频账号分享了多条相关内容,几乎每条都有上万的阅读量。“我喜欢滑雪,我想把在这里的体验分享给粉丝,让更多热爱滑雪的人来阿勒泰。”

  据阿勒泰将军山国际滑雪度假区工作人员介绍,从11月开板以来,该滑雪度假区已接待超15万人次,近几天日接待量都超过7000人次,比去年同期增加10%。

  阿勒泰地处滑雪的黄金纬度带,享有“中国雪都”之美誉,冰雪资源富集。这里的滑雪场雪期长、雪质优、雪道落差大。近年来,当地累计投入近70亿元人民币,建设9家滑雪场,年均举办各类冰雪赛事活动50余场次。

  今年,影视作品《我的阿勒泰》火“出圈”,为阿勒泰带来极大流量。新雪季,换上银装的阿勒泰继续释放“叠加效应”,带动冰雪旅游,各滑雪场自开板迎客以来,人气火爆。(完)

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