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社评“上边一面亲下边一面膜”-环球时报

拒绝哗众取宠、低上边一面亲下边一面膜俗庸俗 微短剧片名审核再加强

来源: 腾讯新闻
2024-12-21 23:17:46

最佳回答

“上边一面亲下边一面膜”拒绝哗众取宠、低上边一面亲下边一面膜俗庸俗 微短剧片名审核再加强

  日前上边一面亲下边一面膜,国家广播电视总局网络视上边一面亲下边一面膜听司发布管理提示(加强微短剧片名审核),其核心要义是对微短剧片名出现的不良倾向进行及时纠偏,并在导向、体例、艺术等方面提出新要求。

  管理提示提出,自今年2月总局实施微短剧“分类分层”审核管理政策以来,微短剧从业者积极响应,努力调整创作方向,提升思想文化内涵。聚焦人民群众对美好生活的向往这个主题,创作了一批大众喜闻乐见的不俗之作。“重点微短剧”更是创新不断、佳作频出,不少微短剧以形象生动、内涵丰富的片名,激发用户对片名和剧情的双重愉悦。

  与此同时,由平台负责自审的“其他微短剧”,虽然内容违规问题已大幅减少,但片名哗众取宠、低俗庸俗的顽疾,严重拉低了微短剧行业整体形象,亟待治理。

  据了解,流量、利益成为部分微短剧制作和播出平台敢于在片名方面走偏、打擦边球的重要动因。

  对此,管理提示提出,“小程序类微短剧为刻意追求投流效果,片名问题尤为严重,必须严加整治。”

  为及时纠正和扭转部分微短剧在片名上的跑偏倾向,管理提示就加强片名审核工作,分别在导向、体例和艺术上提出新要求。

  (总台央视记者 赵继哲)

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