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社评“啊〜用力〜嗯〜轻一点”-知识课堂

第六届重庆·奉节啊〜用力〜嗯〜轻一点国际橙博会开幕 奉节脐橙品牌价值381.7亿元

来源: 凤凰财经
2024-12-15 00:38:28

最佳回答

“啊〜用力〜嗯〜轻一点”第六届重庆·奉节啊〜用力〜嗯〜轻一点国际橙博会开幕 奉节脐橙品牌价值381.7亿元

  中新啊〜用力〜嗯〜轻一点网重庆12月14日电(肖江川啊〜用力〜嗯〜轻一点)第六届重庆奉节国际橙博会14日在重庆市奉节县开幕。中国农业大学教授、中国农业大学国家农业市场研究中心主任韩一军在会上发布,2024年奉节脐橙的区域公用品牌价值为381.7亿元。

图为橙博会开幕式。肖江川 摄

  本届橙博会以“奉节脐橙自然天成”为主题,旨在全方位展示奉节脐橙的独特魅力和产业发展成果,搭建互动交流、产销对接、合作共赢的平台,为奉节脐橙高质量发展打开新视野、开辟新渠道、拓展新成效。

  奉节县委书记张果在致辞时表示,该县携手北京汇源集团,建设西南片区最大的脐橙交易中心,日处理果品能力达800吨;与京东合作建设脐橙溯源项目,建成柑橘博览馆、脐橙母本园;拓展阿里巴巴、华润万家、永辉超市等销售渠道,打造10万亩脐橙直采基地,年线上线下销售脐橙达40万吨。

  “一是推进规模化种植,二是推进标准化生产,三是推进智慧化管理,四是推进品牌化营销,五是推进市场化运营。”张果表示,奉节将以此次大会为契机,以更大决心和更实举措,加快推动脐橙产业高质量发展。

图为脐橙挂满枝头。肖江川 摄

  中国农业大学国家农业市场研究中心从奉节脐橙的品牌知名度、美誉度、影响力、溢价能力、拓展能力、品牌保护能力六个维度进行科学系统评估,最终确定2024年奉节脐橙的区域公用品牌价值为381.7亿元。

图为三峡库区两岸种满脐橙树。肖江川 摄

  位于三峡库区腹心的奉节县有着2300余年的柑橘栽培历史,诗圣杜甫寓居奉节时,有“园甘长成时,三寸如黄金”的赞誉。奉节是全球八大脐橙主产区之一和全国脐橙单产第一县,脐橙种植面积达37.5万亩,产量50余万吨,先后获得“中华名果”“国家地理标志产品”等荣誉。(完)

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