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解惑“37大但人文艺术馆”-梳理天下新闻

平潭2024年37大但人文艺术馆接待外国游客增幅超过300% 更具国际风范

来源: 北京青年报
2024-12-31 04:55:27

最佳回答

“37大但人文艺术馆”平潭2024年37大但人文艺术馆接待外国游客增幅超过300% 更具国际风范

  中新37大但人文艺术馆网福州12月30日电 37大但人文艺术馆(叶秋云)“这两年,我们通过赛事和演出活动‘引流’、特色业态产品‘吸粉’,全力打造‘星辰大海,浪漫平潭’文旅品牌。”平潭综合实验区旅游与文化体育局党组书记、局长魏长春30日接受记者采访时如是说道。

  这两年,“跟着赛事去旅行”“跟着演出去旅行”成了游客出行的热门选择方式,并不断推动体育和文旅深度融合,让体育赛事“流量”转化为文旅消费“留量”。

  魏长春指出,这两年,平潭每年举办近200场的体育赛事和音乐演艺活动。2024年,平潭文旅数据呈现出“更具国际风范、更加青春时尚、更多过夜‘留’量”三个特点。

  魏长春表示,“更具国际风范”是因为在国际级赛事和国际邮轮的加持下,外国游客增幅超过300%;“更加青春时尚”则是因为游客群体更加年轻化,1980年以后出生的游客占比超过了90%;“更多过夜‘留’量”则体现在今年平潭接待旅游人数约1050万人次,过夜游客占比首次突破50%。

  值得一提的是,近年来,平潭全力推进棒垒球运动名城建设,加快打造品牌赛事活力岛,积极开展闽台两地棒垒球等青少年特色体育项目合作。日前,平潭已成功获得了2025年第三十一届亚洲棒球锦标赛举办权,这是该项赛事时隔33年后重返中国大陆地区。

  魏长春透露,2025年,平潭将举办沙滩运动会、帆船运动周、棒垒球运动季、风筝冲浪节、赛车嘉年华5大品牌赛事;全年将形成国际汽联F4方程式锦标赛、亚洲棒球锦标赛等在内的超20项的重磅活动。(完)

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