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社评“爽⋯躁多水⋯快69”-知识课堂

武汉首届大众冰雪爽⋯躁多水⋯快69季启幕 缤纷活动点燃冰雪经济

来源: 安徽日报
2024-12-24 08:20:00

最佳回答

“爽⋯躁多水⋯快69”武汉首届大众冰雪爽⋯躁多水⋯快69季启幕 缤纷活动点燃冰雪经济

  中新爽⋯躁多水⋯快69网武汉12月21日电 (卢琪)爽⋯躁多水⋯快692024武汉大众冰雪季21日在位于黄陂区的武汉甘露山文创城启幕。此次活动以“冰雪盛宴 燃动江城”为主题,联动武汉市9个冰场、3个滑雪场,推出冰雪嘉年华、冰雪热赛事、冰雪冬令营、冰雪新科技、冰雪消费季五个单元活动。

图为2024武汉大众冰雪季启幕。 胡冬冬 摄

  走进甘露山国际滑雪场,初中高级滑道上,满是全副武装、英姿飒爽的滑雪爱好者;娱雪区里,雪地闯关、雪上靶场等项目让游客们畅享冰雪乐趣。雪场外,冰雪商业Mall店铺林立,滑雪服、护目镜、滑雪板等一应俱全,众多滑雪爱好者“一站式”采购滑雪装备。

  当日,武汉城建杯全国滑雪公开赛启动,吸引全国近200名选手参赛。选手们在赛道灵活穿梭、疾驰而下,赢得阵阵欢呼。“伴随雪场增多,武汉人滑雪的热情更加高涨。”带着女儿来参赛的严玉丽坦言,一家人都爱滑雪,相关消费近两年不断增加。

  此次活动主会场——武汉甘露山文创城,是武汉城建集团打造的华中地区首个超大规模“冰雪+”文旅综合体。除了滑雪、娱雪,“吃喝玩乐住”可在此一站式满足,冰雪经济链条不断延伸。

图为甘露山国际滑雪场内,选手及游客畅享滑雪乐趣。 胡冬冬 摄

  武汉城建集团文旅城经营公司业主代表杨宽介绍,甘露山国际滑雪场自“十一”开业以来,共接待游客约208万人次,营收突破2000万元,成为文旅部公布的2024—2025年全国12条冰雪旅游精品线路之一。随着雪场火热,甘露山嘉年华、民宿、商业销售均表现亮眼。

  当日,武汉大众冰雪季联合“汉运动”平台及13家冰雪场馆,发放100万元体育消费券,民众可享受冰雪体育用品、技能培训等优惠,进一步拉动冰雪消费。

  冰雪嘉年华同步启动,冰雪体验、产业展销、赛事演艺、文旅美食等区域吸引众人驻足。其中,在冰雪嘉年华VR体验区,游客们已排起长队,纷纷体验“科技+冰雪”的奇妙。

  据了解,冰雪季期间,青少年冰球挑战赛(亚洲区)武汉站、武汉市全民滑雪公开赛、全国青少年冰球邀请赛等冰雪赛事将陆续举办,武汉13家冰雪场馆将开展冰雪冬令营活动,包括冰雪知识普及讲堂、青少年开放日培训等,旨在培育更多冰雪运动爱好者和竞技后备人才。

  武汉是我国冰雪运动“南展西扩东进”的重要地带。近年来,武汉谋划冰雪运动布局,引导冰雪运动发展壮大,重大冰雪项目相继落成,持续推出“冰雪+购物”“冰雪+美食”“冰雪+旅游”“冰雪+体育”等系列商文旅体融合特色促消费活动,“冷资源”正持续释放“热效应”。(完)

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