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“pkf挣扎16分钟”-环球时报

京郊雪场夜滑成新pkf挣扎16分钟热潮 美团旅行数据:北京位列夜滑搜索城市首位

来源: 中国新闻网
2024-12-30 08:42:57

最佳回答

“pkf挣扎16分钟”京郊雪场夜滑成新pkf挣扎16分钟热潮 美团旅行数据:北京位列夜滑搜索城市首位

  “下班pkf挣扎16分钟后直奔军都山,6点准时到达!pkf挣扎16分钟人真的很少,中级道缆车都不用排队。”“在海淀工作,下班去西山滑雪场很方便。城市星光点点,在山坡上看到了最美夜景。”……12月,北京各大滑雪场陆续开板,“下班去雪场夜滑”成冰雪游新趋势,滑雪爱好者们纷纷在大众点评上留言分享。

北京西山滑雪场夜滑 来源:大众点评用户

  美团旅行数据显示,12月以来,“雪场夜滑”搜索热度同比增长65%,TOP5搜索城市分别是北京、乌鲁木齐、张家口、吉林和哈尔滨,其中25到30岁的年轻消费者搜索热度最高。

  晚上6点,夜幕降临,京郊滑雪场灯火通明,雪场夜滑拉开序幕。

  “晚上滑雪和白天体验感完全不同。尤其是工作日的晚上,雪场人少很安静,雪质也好,当我从山顶滑下来时,确实是一天中最放松的时候了。”滑雪爱好者张雯说。在北京,“军都山滑雪场”“北京南山滑雪场“ “北京西山滑雪场”“静之湖滑雪场”等均为夜间滑雪的热门目的地。

  “军都山滑雪场是距离北京最近的滑雪场之一,因为有地理位置优势,来我们这滑夜场就很受年轻人欢迎。北京的雪友能在工作日当天往返,且雪道宽阔,更适合初中级雪友掌握滑雪技能。”北京军都山滑雪场副总经理王骥说。

  据介绍,自今年12月5日开板以来,军都山滑雪场工作日的夜场日均客流量近千人,周末夜场可达2000至3000人。今年冰雪季,军都山滑雪场还推出了“在雪场里吃火锅”等新业态。点开美团App,军都山滑雪场的“夜场滑雪票+雪具+火锅”滑雪套票显示已售600+。

军都山滑雪场夜滑 来源:景区供图

  记者注意到,北京南山滑雪场延长了下午及夜场的滑雪时间,北京西山滑雪场则在夜滑外推出“滑雪场+温泉乐园+午餐/晚餐”的联票套餐,以满足滑雪爱好者一站式消费的多样化需求。

  雪场夜滑的热潮也带动了本地夜间消费上涨。美团旅行数据显示,北京雪场周边的“温泉”“雪服租赁”“农家乐”“24小时便利店/超市”“洗浴足疗”等夜间消费在12月迎来显著增长。以北京南山滑雪场为例,雪场在美团App上的夜场滑雪票显示已售出4.4万+,自12月以来, “南山滑雪场商圈”夜间的本地生活服务消费订单量环比上月增长近14倍。

  行业人士表示,当下,冰雪游正在进入深度旅游的新阶段,“冰雪+”新趋势凸显。京郊滑雪场作为北京冰雪旅游的重要牵引,不仅吸引大批滑雪爱好者,带旺北京冰雪旅游热,也驱动夜间美食、洗浴、民宿等消费增长。美团旅行将持续链接广泛的住游行商家,服务用户一站式冰雪游体验,助力“冷冰雪”变成“热经济”。

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