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“九一九色国产”-译文小记

IT女孩转型九一九色国产“带货主播” 祖孙三代传承雪菜“接力棒”

来源: 网易科技
2024-11-23 09:19:52

最佳回答

“九一九色国产”IT女孩转型九一九色国产“带货主播” 祖孙三代传承雪菜“接力棒”

  中新九一九色国产网嘉兴11月21日电(黄彦君九一九色国产)“纵然金菜琅蔬好,不及我乡雪里蕻。”11月后,天气转凉,江浙一带迎来“冬雪菜”收割、“春雪菜”播种时节。

  浙江省嘉善县天凝镇麟溪村内,“85”后新农人蒋瑜佳正盘算着雪菜库存,“今年雪菜供不应求,‘双十一’期间基本卖完了所有存货,新收割的雪菜腌制30天左右才能上市。”

  三年前,蒋瑜佳还是大城市互联网从业者。如今,线上直播间里,她常戴一顶宽边草帽,左手边放着腌菜坛、右手拎一颗雪菜,向观众推荐家乡特产。

蒋瑜佳在直播卖雪菜。嘉善县委宣传部供图

  雪菜冬笋、雪菜肉丝……江南饮食离不开这味“鲜”。作为江浙沪地区远近闻名“雪菜之乡”,天凝镇有300多年雪菜种植历史。在麟溪村,蒋瑜佳是“雪菜三代”,她从祖父蒋福兴、父亲蒋森林手中,接过了卖菜“接力棒”。

  嘉善县位于长三角中心地带,靠近江苏昆山、上海松江。在蒋森林的描述中,蒋瑜佳的爷爷总是沿着四通八达的水路,挑着担子、摇着船,去周边市场卖雪菜。

  “那时雪菜产业没有形成规模,由农户自家种植、腌制、销售,受自然条件影响很大。”蒋瑜佳从父亲的回忆中得知,20世纪末,一场洪水使农户种植了大半年的雪菜烂在地里,几乎颗粒无收。从那时起,担任村干部的蒋森林便开始谋划雪菜销售转型。

  采用传统方式,雪菜运输、储存存在困难,是否可以在包装上下功夫?仿照彼时开始流行的小包腌榨菜,蒋森林尝试将坛装雪菜做成小包装售卖,办起雪菜加工厂。

  “规模化加工打开了产品销路。自家种的不够卖了,就跟几家亲戚订购,后来扩展到了几百家农户,以批发的形式卖到上海、杭州等地的商超、农贸市场。”蒋瑜佳介绍,眼见生意有了起色,周边农户纷纷把自家雪菜送到工厂,统一加工、销售。

  近年来,电商销售兴起,传统批发模式一度陷入低潮。望着滞销的雪菜,蒋森林又犯起了愁。

  “从2020年起,我开始注册网店帮工厂卖货,接到了一些订单,但规模不大。”蒋瑜佳说,起初,她只是用互联网经验帮父母开拓销路,从未想过全职卖雪菜。

  2021年的一天,回乡探亲的蒋瑜佳随手拍摄一条爷爷为雪菜开坛的视频,发布到网上并附上购买链接。几天后,该视频播放量达上百万。

蒋瑜佳在拍摄雪菜开坛。嘉善县委宣传部供图

  “库存一下子清空了,我们叫了许多工人来帮忙,甚至把已运给经销商的货品召回,优先完成线上订单。”蒋瑜佳回忆道,见识到视频带货的力量后,她决定辞职做电商,当起带货主播。

  三年间,蒋瑜佳在全网直播平台上积累了二十万粉丝,当地品牌“杨庙雪菜”直播销量翻了三番,年均销售额达400多万人民币。

  在她看来,与普通主播相比,自己肩上责任更重,直播间背后,是上百户乡亲的期待。“做农业是很纯粹的,我们仍然坚持上门收购雪菜、严格把控质量,销售方式在变,但初心不变。”蒋瑜佳说。(完)

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