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解惑“粉色苏州晶体”-环球时报

事关网络直播粉色苏州晶体规范 江苏发布实施省级地方标准

来源: 经济观察报
2024-12-03 08:03:07

最佳回答

“粉色苏州晶体”事关网络直播粉色苏州晶体规范 江苏发布实施省级地方标准

  记者粉色苏州晶体今天(12月2日)从江苏省粉色苏州晶体市场监督管理局了解到,由江苏省市场监管局和徐州市市场监督管理局共同起草的省级地方标准《网络直播营销管理规范》(以下简称《规范》)将于12月25日起正式实施。

  《规范》是江苏省市场监督管理局构建具有江苏特色直播营销“1+N”合规指导体系的重要内容。《规范》是体系中的“1”,是体系的总牵引,“N”是若干个地方特色产业指导手册,包括宜兴紫砂、长荡湖大闸蟹、常熟服装、南通家纺、东海水晶、赣榆海鲜、盱眙龙虾、丹阳眼镜、沭阳花木等直播经营合规指导手册,为全省直播经营企业提供精准化合规粉色苏州晶体指导。

  《规范》共7章,定义了网络直播营销各类主体,规定了网络直播营销的基本原则和人、货、场管理等内容,具有三方面特色亮点:

  一是涉及要素全。围绕直播间“人、货、场”三个维度进行编制,构建了全面具体的网络直播营销管理指导框架。

  在“人”方面,明确了网络直播营销平台、网络直播营销平台经营者、网络直播间运营者、网络直播营销人员、网络直播营销人员服务机构等主体的管理要求;

  在“货”方面,明确了质量管理要求,建立了负面清单;

  在“场”方面,明确了直播间入驻管理、信息管理、检查监控、售后服务等要求。

  二是关注领域新。紧贴行业发展趋势,密切关注数字人直播合规要求,提出了肖像、著作等权益保障,标识区分自然人与数字人主播,加强安全、技术、算法管理等6个方面有针对性的要求。

  三是可操作性强。根据江苏省网络直播营销发展实际,坚持目标导向、问题导向,在提出基本原则、总体方向的基础上,注重以正面清单与负面清单相结合的形式,明确“应当怎么做”与“不得怎么做”,为网络直播营销主体作出明确指引。

  随着《规范》正式施行,下一步,全省市场监管系统将深入开展标准宣贯推广,持续关注和监督标准实施,并将以此为契机,进一步健全平台经济常态化监管制度,实施体系化合规集成指导,引导各类网络直播营销主体规范运营,促进江苏平台经济有序竞争和创新发展。

  (总台记者 汤涛)

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