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“老太婆BBB下面水”-梳理天下新闻

年货消费市老太婆BBB下面水场火爆:新中式、坚果礼盒、蛇年生肖款占据C位

来源: 云南日报
2025-01-16 17:34:36

最佳回答

“老太婆BBB下面水”年货消费市老太婆BBB下面水场火爆:新中式、坚果礼盒、蛇年生肖款占据C位

  如火老太婆BBB下面水如荼的年货消费已经进入老太婆BBB下面水了冲刺阶段。

  1月16日,多个电商平台的年货节已经开始了倒计时,根据各平台节奏来看,淘宝、京东年货节相继进入爆发期,唯品会于16日晚8点进入年货节高潮期,并同步开启第二波限量爆款活动。直播电商方面,快手已经发布了年货节战绩,抖音年货节将于22日结束。

  相比往年,今年年货消费市场格外活跃,从各个平台、线下年货节公布的数据来看,除了酒水饮料、美妆护肤、保暖服饰外,中国风穿搭、坚果礼盒、蛇年生肖同款商品在今年爆红,升腾的烟火气中充满着浓浓的年味。

  新中式穿搭在今年年货节中延续了去年的爆红趋势,特卖电商唯品会数据显示,年货节开启以来,新中式女装、童装销量同比增长两倍以上。随着“95后”、“00后”加入年货采买大军,他们更重视春节的文化内涵与情感价值,新中式服饰以高颜值、与文化传统的紧密结合而收获年轻人的青睐,“穿着新中式,过着中国年”这一热潮迅速席卷了大江南北。

  坚果礼盒也成为年货消费市场中的“明星产品”,如果说新中式穿搭折射出的是文化传统,那么坚果取代糖果成为年货主流,意味着“健康”观念越来越深入人心;事实上,近年来,年货节中坚果礼盒已经成为电商平台的必争之地,坚果礼盒价格整体也越来越亲民,以唯品会限时狂秒为例,良品铺子坚果礼盒全家桶低至全网低价的6折。

蛇年生肖款饰品被年轻人青睐

  蛇年生肖款商品在今年的年货节中最为火爆老太婆BBB下面水,无论是童装、运动鞋还是黄金、珠宝配饰,对于年轻人来说,生肖款商品“蛇来运转”、“巳巳如意”的寓意成为吸引他们的关键。电商平台也联合商家推出多种蛇年生肖元素商品,唯品会上,周大福一款蛇年生肖权杖吊坠备受年轻人青睐,成为平台黄金吊坠中的爆款;京东则推出黄金水饺,将生肖金币藏于其中。

  业内人士介绍,年货节的冲刺阶段往往蕴藏着更澎湃的消费潜力,今年各地也开展“网上年货节”专场,进一步激发了年货消费。并且,年货节之后,电商平台“春节不打烊”、“春节欢乐购”等多种形式的春节消费专场接踵而来,年味儿消费仍将持续。

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