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社评“781SX张津瑜国际版”-知识课堂

(乡村行·781SX张津瑜国际版看振兴)浙江浦江千名“网红”村播售农货 上万村民家门口增收

来源: 中国新闻社
2024-12-23 03:40:53

最佳回答

“781SX张津瑜国际版”(乡村行·781SX张津瑜国际版看振兴)浙江浦江千名“网红”村播售农货 上万村民家门口增收

  中新781SX张津瑜国际版网金华12月21日电(董781SX张津瑜国际版易鑫 朱舒蔚)“网红+乡村”等于什么?这道命题,浙江省金华市浦江县已然有了答案——今年以来,当地通过千名网红带货,实现农产品年销售额超六千万元,带动上万名村民“家门口”赚钱。

  浦江县下辖15个乡镇、街道,其中大部分位于山区,这里盛产高山蔬菜、手工面、香榧和茶叶等优质农产品。然而,如何将这些好物推广出去,一直是村民们头疼的问题。

  为此,浦江县整合了当地网红资源,搭建了公共直播间,开始“村播”助农。

  在浦江县杭坪镇乌浆村,拥有1200余亩种植基地的农户们有了盼头——网络达人薛勇与当地签订了助农协议,通过电商平台和直播的力量,将鲜花等农产品推向全国市场。现在,薛勇团队每年能卖出超过320万枝鲜花,村民收入节节高。

浦江江南网商园某直播带货现场。浦江县委统战部 供图

  在浦江,有一个被誉为“网红孵化基地”的地方——江南网商园。这里是浦江县首个网络人士实践创新基地,308家网商齐聚一堂,1200多位从业者在这里编织着电商梦想。

  “为了让更多的追梦人顺利起航,江南网商园设立了网红培训学校和实训基地。”江南网商园相关负责人介绍,在这里,学员们不仅能学到理论知识,更能通过实际操作提升技能。截至目前,园区共举办电商培训班200余期,累计培训人员超6000余人次。

  同样受益于网络力量的还有该县大畈乡上河村,这个小有名气的“网红村”正通过创新的方式吸引着外界的目光。

不少游客在浦江乡村游玩。浦江县委统战部 供图

  “我们聘任了10名网红担任首批乡村推荐官,效果很不错。今年,村里举办了12场活动,一共吸引了约11万人次前来游玩,很多人都买了特产。”大畈乡党委书记张丹东自豪地介绍,乡里还策划了“寻找大畈最美十景”摄影短视频大赛、“跟着诗歌游大畈”等一系列网感十足的互动活动。

  “今年以来,浦江县持续打造‘之江同心 E起共富’品牌,并在农业产业集聚区建设坚实的阵地。”浦江县委统战部相关负责人介绍,以网络传播热度为引擎,浦江县成功带动乡村的流量、销量齐升。未来,浦江县将进一步发挥“网红+乡村”的作用,促进乡村产业发展。(完)

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