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社评“三人㖭上面2人㖭下边”-梳理天下新闻

中国红红西凤酒三人㖭上面2人㖭下边产品设计荣获第七届中华设计奖“杰出贡献奖”

来源: IT168
2024-12-03 18:55:11

最佳回答

“三人㖭上面2人㖭下边”中国红红西凤酒三人㖭上面2人㖭下边产品设计荣获第七届中华设计奖“杰出贡献奖”

  11月2三人㖭上面2人㖭下边9日,由中华设计奖组委会主三人㖭上面2人㖭下边办的第七届中华设计奖颁奖仪式在杭州国际博览中心成功举办,西凤集团应邀参加此次盛典。

  会上,中国红红西凤酒系列产品设计,以其深厚的文化底蕴、卓越的设计三人㖭上面2人㖭下边理念、新颖时尚的工业设计,从20012件参赛作品脱颖而出,一举夺得第七届中华设计奖“杰出贡献奖”,受到表彰。西凤股份公司副总经理周艳花代表公司出席活动并领奖。

  文化是设计的灵魂,设计是文化的表达。周艳花表示,西凤酒荣获中华设计奖“杰出贡献奖”对企业具有重大意义。西凤酒作为中国四大名酒之一,拥有3000年无断代传承的历史,国家非遗16999酿造工艺和匠心传承造就了西凤酒卓越的品质和一流的口感。近年来,西凤酒在品质升级、销售业绩和品牌重塑等方面取得了显著成果。品牌是企业的核心资源,设计创新是品牌赋能的重要手段。西凤酒一直致力于通过产品让更多人了解和欣赏中华文化,此次获奖不仅是对红西凤酒瓶设计理念的认可,更是对西凤酒长期坚持传承和创新中国传统文化精髓的一种鼓励和肯定。

周艳花发言

  据了解,中华设计奖是一个面向海峡两岸设计青年、辐射全球华人设计师的设计界展示平台。七年来,大赛共收到全球参赛作品共计81473件,其中台湾地区作品共计8260件,作品数量连年递增,参与范围不断拓展。

  本届中华设计奖聚焦“遗产活化、文化创新、工业设计、宜居宜业和美乡村”等设计热点,以“质创新生活”为核心主题,全球参赛作品数量再创新高,其中台湾地区作品2108件,同比增长31.2%。中国红红西凤系列产品获得设计大奖,充分彰显了西凤团队一流的设计实力和厚重灿烂的文化内涵,可谓人气爆棚、众望所归。评委们指出,最美不过中国红,这是传承与设计的碰撞,它不仅是一件设计,更是一件艺术品,为人类奉献出了一抹幸福的中国红。

周艳花代表公司领奖

  设计之美,共襄盛举;文化之桥,连通未来。此次获得第七届中华设计奖“杰出贡献奖”,充分向海峡两岸和海外展示了西凤酒的设计创新能力与深厚文化底蕴,提升了品牌形象和品牌美誉度。西凤酒将以此为契机,持续在文化传承、品质提升、科技赋能等方面发力,坚守传承中国传统文化,坚持核心品牌策略,用匠心酿造好酒,用品质赢得未来,努力为消费者提供更优质的产品和服务,为中国传统文化的发展贡献西凤力量。

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