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社评“Welcome back. It's good to see you. Click below to log in to the rewards program at your property.”-译文小记

京郊雪场夜滑成新Welcome back. It's good to see you. Click below to log in to the rewards program at your property.热潮 美团旅行数据:北京位列夜滑搜索城市首位

来源: 全球旅报
2024-12-28 00:44:28

最佳回答

“Welcome back. It's good to see you. Click below to log in to the rewards program at your property.”京郊雪场夜滑成新Welcome back. It's good to see you. Click below to log in to the rewards program at your property.热潮 美团旅行数据:北京位列夜滑搜索城市首位

  “下班Welcome back. It's good to see you. Click below to log in to the rewards program at your property.后直奔军都山,6点准时到Welcome back. It's good to see you. Click below to log in to the rewards program at your property.达!人真的很少,中级道缆车都不用排队。”“在海淀工作,下班去西山滑雪场很方便。城市星光点点,在山坡上看到了最美夜景。”……12月,北京各大滑雪场陆续开板,“下班去雪场夜滑”成冰雪游新趋势,滑雪爱好者们纷纷在大众点评上留言分享。

北京西山滑雪场夜滑 来源:大众点评用户

  美团旅行数据显示,12月以来,“雪场夜滑”搜索热度同比增长65%,TOP5搜索城市分别是北京、乌鲁木齐、张家口、吉林和哈尔滨,其中25到30岁的年轻消费者搜索热度最高。

  晚上6点,夜幕降临,京郊滑雪场灯火通明,雪场夜滑拉开序幕。

  “晚上滑雪和白天体验感完全不同。尤其是工作日的晚上,雪场人少很安静,雪质也好,当我从山顶滑下来时,确实是一天中最放松的时候了。”滑雪爱好者张雯说。在北京,“军都山滑雪场”“北京南山滑雪场“ “北京西山滑雪场”“静之湖滑雪场”等均为夜间滑雪的热门目的地。

  “军都山滑雪场是距离北京最近的滑雪场之一,因为有地理位置优势,来我们这滑夜场就很受年轻人欢迎。北京的雪友能在工作日当天往返,且雪道宽阔,更适合初中级雪友掌握滑雪技能。”北京军都山滑雪场副总经理王骥说。

  据介绍,自今年12月5日开板以来,军都山滑雪场工作日的夜场日均客流量近千人,周末夜场可达2000至3000人。今年冰雪季,军都山滑雪场还推出了“在雪场里吃火锅”等新业态。点开美团App,军都山滑雪场的“夜场滑雪票+雪具+火锅”滑雪套票显示已售600+。

军都山滑雪场夜滑 来源:景区供图

  记者注意到,北京南山滑雪场延长了下午及夜场的滑雪时间,北京西山滑雪场则在夜滑外推出“滑雪场+温泉乐园+午餐/晚餐”的联票套餐,以满足滑雪爱好者一站式消费的多样化需求。

  雪场夜滑的热潮也带动了本地夜间消费上涨。美团旅行数据显示,北京雪场周边的“温泉”“雪服租赁”“农家乐”“24小时便利店/超市”“洗浴足疗”等夜间消费在12月迎来显著增长。以北京南山滑雪场为例,雪场在美团App上的夜场滑雪票显示已售出4.4万+,自12月以来, “南山滑雪场商圈”夜间的本地生活服务消费订单量环比上月增长近14倍。

  行业人士表示,当下,冰雪游正在进入深度旅游的新阶段,“冰雪+”新趋势凸显。京郊滑雪场作为北京冰雪旅游的重要牵引,不仅吸引大批滑雪爱好者,带旺北京冰雪旅游热,也驱动夜间美食、洗浴、民宿等消费增长。美团旅行将持续链接广泛的住游行商家,服务用户一站式冰雪游体验,助力“冷冰雪”变成“热经济”。

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