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“fuckgy2022xxx”-知识课堂

(走进中国fuckgy2022xxx乡村)千年老镇浙江沈荡:文化味“圈粉”年轻人

来源: 海西晨报
2024-12-15 14:07:47

最佳回答

“fuckgy2022xxx”(走进中国fuckgy2022xxx乡村)千年老镇浙江沈荡:文化味“圈粉”年轻人

  中新fuckgy2022xxx社嘉兴12月13日电 题:千年fuckgy2022xxx老镇浙江沈荡:文化味“圈粉”年轻人

  作者 黄彦君

  “叮叮叮……”冬酿时节,浙江嘉兴海盐沈荡酿造厂修缸间响起“多重奏”,小镇在酒香与酱油香中苏醒。

  “沈荡是余华文学作品中‘孙荡镇’的原型。沈荡酿造已有137年历史,公司创设品牌‘沈荡’入选‘中华老字号’……”沈荡酿造有限公司副总经理、嘉兴市非遗传承人庞卫华边走边讲解。

  沈荡镇历史悠久、人文底蕴深厚。近年来,该镇以现代化美丽城镇建设为抓手,挖掘本土文化,综合打造沈荡谷仓片区、沈荡酿造片区、贲湖老街片区、文化艺术中心片区,吃上了“文旅饭”。

  2024年,沈荡“出圈”之势明显,酿造厂一天最多接待7000人,以“打卡”的年轻人居多。“在老场景基础上,我们结合了新的呈现方式,让传统文化更贴近年轻人,再加上社交媒体助推,流量十分可观。”庞卫华说。

2024年8月,沈荡酿造厂一景。黄彦君 摄

  酿造厂内,摞成小山的酒坛、酱油晾晒场、地下酒窖等场景以“出片”为主,白酱油雪糕、文创冰箱贴、黄酒酱油伴手礼等兼具时尚实用。复古场景遇上文旅新潮,“情绪价值”在此间放大。

  在沈荡,走出酿造厂后,许多游客会选择到以《许三观卖血记》为原型打造的胜利饭店,品尝“一盘炒猪肝和二两黄酒”文学同款套餐。

  “我们是余华老师的粉丝,特意从杭州赶来寻找书中的小镇。文字仿佛在眼前‘活’了起来,感觉很神奇。”午饭时间未到,“00后”大学生张凯迪已和朋友在饭店门前排队。

  眼下,严肃文学正成为青年阅读的深化选择,网红“打卡点”有了文化内核。近年来,沈荡深挖文学元素,发布“余华文学地图”,打造“跟着余华游沈荡”文艺游线。2024年“十一”假期期间,小镇接待游客15万人次。

  文旅热带来人流量,一批年轻人看到了家乡发展新机,“90后”咖啡店主理人陆跃便是其中之一。

2024年11月,陆跃镜头下的沈荡老街。陆跃 摄

  陆跃的咖啡店位于贲湖老街,2022年开业,店内推出的沈荡主题白酱油拿铁、黄酒拿铁颇受欢迎。开店之余,他热爱摄影,用镜头记录着老街变化。“家乡发展文旅产业为年轻人带来了机遇,新业态层出不穷。”在陆跃看来,乡镇是尚待发掘的创业富矿。

  走马观花“打卡”不是目的,化流量为“留量”才能推动老镇长红。如今的沈荡,传统文化越来越“潮”,老镇焕发“年轻态”。(完)

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