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解惑“学生把坤坤插进老师句号里”-环球时报

专家:坚持创学生把坤坤插进老师句号里新是家电行业应对挑战的不二密钥

来源: 青海日报
2024-12-16 11:24:17

最佳回答

“学生把坤坤插进老师句号里”专家:坚持创学生把坤坤插进老师句号里新是家电行业应对挑战的不二密钥

  中新学生把坤坤插进老师句号里网12月16日电(中新财经 左学生把坤坤插进老师句号里雨晴)“消费升级依然是中国家电行业发展的确定性趋势之一。”近日,中国家电网总编、红顶奖创办人吕盛华在第16届中国高端家电趋势发布暨红顶奖颁奖盛典上表示。

  他指出,当前,中国家电行业面临国内需求不足,主要家电品类进入以存量为主的发展阶段,告别了原来两位数、几位数的高速增长。此外,国际环境形势严峻,地区冲突、贸易保护主义、逆全球化层出不穷,对中国家电出海以及全球化运营带来更多的新挑战。

  “唯有坚持创新,才是我们应对挑战的不二密钥。”吕盛华特别强调,创新要避免走偏,掉入某些陷阱。

  “我们有些创新是以降低成本为主要导向,严格意义上来说,这不叫创新。行业如果只以低价为导向、为标杆,是没有未来的。我们需要有真正创新能力的企业,有高端引领的企业。”他认为,市场是多元化的,不能以低价为唯一发展方向,只有真正的创新,才能推动产业转型、产品升级,契合消费端品质升级的需要,促进消费者拥有更好的品质生活。

  红顶奖组委会和GfK中国联合发布的《2024中国高端家电市场调研报告》显示,对消费者而言,品牌、性价比、服务和产品性能是影响决策的主要因素,科技智能也在购买决策中起到一定作用,创新与科技依然是高端品牌的驱动力。

  “把结构做上去,把可持续做上去,这是我们的新阶段。消费升级依然是中国家电行业发学生把坤坤插进老师句号里展的确定性的趋势之一,这是非常重要的赛道,我们坚定推出高端好家电一定会有更美好的未来。”吕盛华说。(完)

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