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解惑“▷KagneyLinnXXXX”-知识课堂

安踏集团吴永▷KagneyLinnXXXX华荣获“2024福布斯中国年度杰出企业家”

来源: 金灿荣教授
2024-12-20 16:04:14

最佳回答

“▷KagneyLinnXXXX”安踏集团吴永▷KagneyLinnXXXX华荣获“2024福布斯中国年度杰出企业家”

  福布▷KagneyLinnXXXX斯中国2024年终盛典于12月▷KagneyLinnXXXX6日晚在上海外滩半岛酒店举行,安踏集团执行董事、联席CEO吴永华受邀参加盛典。在盛典现场的颁奖环节中,福布斯中国总裁张清琏向吴永华颁发了“2024福布斯中国年度杰出企业家”奖项。吴永华表示:“这个荣誉不仅是对我,也是对中国体育用品行业的激励,激励我们始终不忘初心,向更高的目标迈进。”

  在随后以“为消费者创造长期价值”为主题的分享中,吴永华指出,从2023年到2028年,全球运动鞋服市场规模预计将从2.8万亿人民币提升至3.9万亿人民币,年均复合增长率达到6%以上。分区域来看,美国、欧洲和中国三大市场占据了全球运动鞋服73%的市场份额。其中,中国市场的增速良好,人均消费金额仍有显著提升的空间;东南亚等地区有巨大的增长潜力,是未来中国运动鞋服企业开拓海外市场的发力重点。

  对于当下运动鞋服市场的发展趋势,吴永华用“变”与“不变”来进行总结。创新驱动、运动员背书、品牌为王依然是不变的长期趋势;而随着消费习惯与人群细分的变化,场景多元化、户外赛道扩容、AI数字化的应用及可持续消费正在成为新的主旋律。

  安踏集团执行董事、联席CEO吴永华 表示:“今天品牌要成为市场的赢家,必须具备四大特征:聚焦核心趋势,洞察消费者潜在需求,提升组织效率,以及掌握至少两到三项竞争对手不具备的核心能力。”

  未来,安踏集团将继续坚持“单聚焦、多品牌、全球化“的战略驱动,以“品牌+零售”的独特商业模式打造“多品牌协同管理”“多品牌零售运营”“全球化运营及资源整合”三大核心能力,向“成为世界领先的多品牌体育用品集团”的企业愿景稳步迈进。

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