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社评“2023amazon欧洲站”-译文小记

最新“世界品2023amazon欧洲站牌500强”:苹果居首 中国50个品牌入选

来源: 中国邮政报
2024-12-13 18:25:54

最佳回答

“2023amazon欧洲站”最新“世界品2023amazon欧洲站牌500强”:苹果居首 中国50个品牌入选

  中新2023amazon欧洲站社纽约12月13日电 业界2023amazon欧洲站权威机构公布的最新“世界品牌500强”榜单12日在纽约揭晓,苹果位列榜首,微软和亚马逊分列二三位;中国有50个品牌入选,居全球第三。

  这份2024年度(第二十一届)《世界品牌500强》排行榜由世界品牌实验室(World Brand Lab)研究推出。

  此次共有32个国家的品牌入选。从品牌数量的国家分布看,美国入选187个,继续位列第一;法国、中国、日本和英国分别有52个、50个、42个和35个品牌上榜。国家电网、腾讯、海尔、华润、中国人寿、五粮液、中国南方电网等中国品牌表现亮眼。

  这份榜单覆盖49个行业。其中,食品与饮料凭33个上榜品牌,排名第一。汽车与零件有32个品牌上榜,位居第二。能源行业入榜29个品牌,位列第三。零售、互联网、银行、计算机与通讯、传媒等行业排名其后。

  今年有21个新上榜品牌,其中排名最高的是中国金属矿产企业中国五矿,位于总榜190名。中国新上榜的品牌还有亨通、江铜以及协鑫。瑞典的伊莱克斯(Electrolux)、日本的夏普(Sharp)、法国的菲纳逖斯(Finatis)等,则因出现严重亏损、产品被召回、股价下跌、发展不及预期等原因落榜。

  从品牌年龄来看,此次入榜的法国老牌公司圣戈班Saint-Gobain(359岁)是企业界拥有最长历史的品牌。英杰华(AVIVA)、茅台分列二三位,均超过300年。青岛啤酒、五粮液、中国银行、友邦保险等中国品牌均超越百龄。

  由诺贝尔经济学奖得主罗伯特蒙代尔教授(Robert Mundell)倡议创建并担任首任主席的世界品牌实验室,是业界权威和领先的品牌咨询、研究和测评机构,自2003年起对世界60个国家的8万多个主流品牌进行了跟踪研究。(完)

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