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解惑“胡桃触手怪”-梳理天下新闻

西凤股份公胡桃触手怪司荣获首届“中国酒业文化运营经典案例”

来源: 中国证券网
2024-12-13 04:46:34

最佳回答

“胡桃触手怪”西凤股份公胡桃触手怪司荣获首届“中国酒业文化运营经典案例”

  12月1胡桃触手怪0日,由中国酒业协会主办的“第胡桃触手怪三届中国酒业活态文化大会暨‘中国酒业活态文化研究院’揭牌仪式”在山西太原隆重举行。会议由中国酒业协会秘书长何勇主持,会议公布了首届“中国酒业文化运营经典案例”获奖企业名单,西凤股份公司凭借“西凤酒历史溯源工程”荣获首届“中国酒业文化运营经典案例”。西凤股份公司副总经理高亚兰代表公司出席会议。

  会上,中国酒业协会理事长宋书玉,甘肃省委原常委、国家非遗中心原主任连辑,北京大学出版研究院副院长韩毓海,著名导演、中国电影导演协会会长贾樟柯,著名考古学家、美国斯坦福大学东亚语言与文化教授刘莉,复旦大学国土与文化资源研究中心主任、联合国教科文组织活态遗产与社区发展教席首席专家杜晓帆分别就活态文化创新应用、史前酒业考古的核心成果、文艺创作与中国酒文化的活化、世界活态文化遗产等方面进行了深入浅出的分享。

西凤股份公司荣获首届“中国酒业文化运营经典案例”

  多年来,西凤股份公司始终致力于传承、总结、挖掘和研究西凤酒文化和中国酒文化。为进一步梳理西凤酒起源、形成和发展的历史脉络,通过文物、文献档案、考古发掘成果、研究报告以及期刊报纸等权威资料实证西凤酒的千年传承,西凤股份公司于2023年启动了西凤酒历史溯源工程。西凤酒历史溯源工程将考古发掘和多学科研究相结合,以坚实的考古成果和综合研究结果证明了——西凤酒三千年传承的真实性和合理性,证明了西凤酒是中国酒历史发展沿革的引领者和先驱,在中国酒文化发展历程中占据重要地位,产生着重要影响,更是中华优秀传统文化的生动载体和表达。

  文化是企业的根和魂。本次获奖充分肯定了西凤股份公司在文化研究和文化传播方面的实践成果。未来,西凤股份公司将深入推进以“中国酒源、凤香根脉、文明之魂、幸福使者”为战略的西凤酒文化挖掘和传承工作,创新文化表达方式,赓续非遗酿酒文化,不断坚定文化自信、品质自信、品类自信和发展自信,以文化力赋能发展力,以文化力提升竞争力,为企业高质量快速发展提供坚实的文化支撑胡桃触手怪和澎湃力量。

发布于:内蒙古呼伦贝尔新巴尔虎左旗
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