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社评“xxxⅩxxx18hd”-知识课堂

杭州携手多城xxxⅩxxx18hd发出“爱情倡议” 推动“甜蜜经济”发展

来源: 新华日报
2024-12-01 20:05:03

最佳回答

“xxxⅩxxx18hd”杭州携手多城xxxⅩxxx18hd发出“爱情倡议” 推动“甜蜜经济”发展

  中新xxxⅩxxx18hd网杭州12月1日电(张煜欢xxxⅩxxx18hd)12月1日,杭州市“甜蜜经济”高质量发展推进会暨甜蜜杭州公共品牌发布活动在浙江杭州举行。活动现场,杭州与来自意大利维罗纳的代表共同发起“全城热恋”倡议,与广州、青岛、厦门等8座热门婚礼目的地城市启动《“甜蜜经济”城市同行计划》,为年轻人的爱情梦想加油助威。

杭州城区的“甜蜜巴士”。张煜欢 摄

  国务院发展研究中心市场经济研究所原所长任兴洲在现场表示,所谓“甜蜜经济”是一种以甜蜜温暖情感消费为核心的消费经济现象,主要是指围绕爱情、亲情、友情、浪漫等甜蜜情感元素而展开的一系列消费经济活动。

  “围绕甜蜜消费形成的商品供给、销售和购买,以及消费方式、消费链条,甚至形成了一个个行业。以婚庆消费为例,从婚礼策划、婚纱礼服选购、婚纱摄影、婚礼庆典一整套综合服务,到喜糖、伴手礼选购,再到新人蜜月旅行等诸多环节的消费,形成了一整个消费链条。”任兴洲说。

  如何拓展“甜蜜经济”发展空间?近年来,杭州深耕婚俗综合改革试验区建设,以事业促产业为目标,深挖婚恋产业富矿,探索“婚登+”产业融合新模式,全面提升“甜蜜经济”服务质效。

  杭州市婚姻家庭协会会长陶陶介绍,杭州重点关注年轻群体的需求,将时尚潮流兴奋点、消费点与“甜蜜经济”相结合,精准设置市场需求与市场服务双赢的对策路径。杭州以“甜蜜杭州”品牌为顶层架构,实现政府公益品牌、社会公共品牌、知名企业品牌三足鼎立,形成杭州“甜蜜经济”品牌生态圈,迸发更大效应。

  在本次活动上,杭州首次官宣“甜蜜经济”的杭州模式,发布甜蜜杭州公共品牌,发布甜蜜街区(湖滨步行街、小河直街)、甜蜜产业园(中南数字文创谷)、甜蜜驿站(白马湖公园)、甜蜜地图等全新载体。

  接下来,杭州将进一步推进“甜蜜经济”高质量发展,将文化体验、婚恋服务、休闲旅游、食宿消费统统打包,以微小的浪漫连接起每个人对幸福的无限渴望,挖掘“爱情之都”的更大消费空间与潜力。(完)

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