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“xxxxxl198may18”-梳理天下新闻

报告预测:文旅行xxxxxl198may18业和情感消费将成为数字经济增长主要方面

来源: 搜狐财经
2024-12-06 04:33:59

最佳回答

“xxxxxl198may18”报告预测:文旅行xxxxxl198may18业和情感消费将成为数字经济增长主要方面

  中新xxxxxl198may18网北京12月5日电 (记者 xxxxxl198may18李京泽)12月5日发布的《新媒体蓝xxxxxl198may18皮书:中国新媒体发展报告(2024)》(以下简称“报告”)预测,文旅行业和情感消费将成为数字经济增长主要方面。

《新媒体蓝皮书:中国新媒体发展报告(2024)》发布。(社会科学文献出版社供图)

  报告称,2023年,生成式人工智能、跨界融合、数字化营销等新技术与新模式为新媒体行业带来创新发展的动力,推动新媒体向新的方向发展。

  报告指出,随着元宇宙技术的应用,中国元宇宙产业园的规模正在逐步扩大。2023年,全国已有多个城市建立了元宇宙产业园区,为进一步深入发展和做大做强元宇宙产业开启了实践探索,元宇宙产业园区具备成为中国新一代信息技术产业发展的重要支撑与创新基地的巨大潜力。

  报告还指出,短视频内容更加垂直细分,泛知识化、泛剧情化短视频数量将持续增长,不断吸引专业团队加入短视频创作领域,优质精品作品频出。不过,也有不良短视频在社交平台涌现,价值导向失范、内容庸俗化、算法偏见等问题频发,影响主流意识形态的传播,消解新闻理性。因此,维护短视频创作热情的同时,也亟须补齐内容生产短板,加强平台审核规范,校正价值观导向。

  报告预测,文旅行业和情感消费将成为数字经济增长主要方面。数字经济是中国经济增长的主要来源,文旅行业作为2023年的发展蓝海,联动情感消费,将进一步赋予经济结构转型新活力。未来,社交媒体将继续影响文旅行业的品牌定位和表达方式,相关机构也应通过多样化的媒介渠道破圈发声,获得消费者认同,制造具有长尾效应的消费增长触点。

  报告由中国社会科学院新闻与传播研究所与社会科学文献出版社、现代快报社联合发布。(完)

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