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“被客人玩得站不起来大前端”-梳理天下新闻

君乐宝乳业集团被客人玩得站不起来大前端与蜜雪冰城集团达成战略合作

来源: 海西晨报
2024-12-21 09:03:27

最佳回答

“被客人玩得站不起来大前端”君乐宝乳业集团被客人玩得站不起来大前端与蜜雪冰城集团达成战略合作

  12月1被客人玩得站不起来大前端8日,蜜雪冰城集团与君乐宝乳业被客人玩得站不起来大前端集团战略合作签约仪式在河南郑州成功举行。蜜雪冰城总经理时朋、君乐宝乳业集团副总裁侯新峰代表双方签署战略合作协议。

  双方宣布建立战略合作关系,在河南新乡合资建设君乐宝蜜雪冰城“雪王牧场”,并将在市场拓展、产品开发、供应链合作等方面,充分发挥双方优势,实现深度战略合作,为更广泛的消费市场提供高品质现制饮品。

君乐宝乳业集团副总裁侯新峰(左)、蜜雪冰城集团总经理时朋(右)签署战略合作协议书

  蜜雪冰城作为一家全球连锁的现制饮品品牌,凭借高品质与创新的口味深受消费者喜爱,并构建了中国现制饮品行业完备高效的端到端供应链体系;君乐宝乳业集团是中国奶业领先企业之一,在业内创新“全产业链一体化”和“六个世界级”模式,拥有高品质的奶源与丰富的乳制品行业经验。

  奶源建设是双方战略合作的重要内容。作为“六个世界级”之一,君乐宝投资近百亿元打造世界级的牧场,并采用标准化、规模化、智能化、集约化的管理方式,保证奶源的安全和优质。同时,君乐宝成立专业营养团队,为奶牛提供科学饲喂和管理,并采用全球领先的设备与数字化系统,构建起全方位的牧场管理体系,牛奶的微生物、体细胞、乳蛋白等主要指标均优于美国、日本和欧洲标准。目前,君乐宝自有牧场奶牛存栏达20万头,奶牛年平均单产达12吨,养殖规模居行业前三。

  签约仪式上,侯新峰表示,君乐宝成熟且稳定的奶源供应体系能够为蜜雪冰城提供坚实可靠的原奶供应保障,未来希望与蜜雪冰城进行更多深入合作与交流,共同开启双方战略合作新篇章。

  蜜雪冰城总经理时朋表示,蜜雪冰城与君乐宝对品质有着共同的追求,此次合作不仅提升双方产品品质与品牌价值,希望未来在品牌营销、产品研发、质量品控等方面深入交流,激发更多合作成果。

  君乐宝与蜜雪冰城的战略合作,是产业协同、优势互补的生动实践,更是对行业发展新模式的积极探索。双方将以此为契机,不断提升产品品质,优化服务水平,深化市场开拓,满足消费者日益多样化和高品质的需求,实现长期可持续发展。

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