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“wwwwwxxxx”-梳理天下新闻

全国首个彩灯宣wwwwwxxxx传推介联盟在四川自贡成立

来源: 中青在线
2025-01-14 07:06:34

最佳回答

“wwwwwxxxx”全国首个彩灯宣wwwwwxxxx传推介联盟在四川自贡成立

  中新wwwwwxxxx网自贡1月13日电 (刘刚)wwwwwxxxx1月13日,自贡彩灯宣传推介联盟创新发展大会在四川自贡市举办。大会上,全国首个彩灯宣传推介联盟正式成立。

联盟成立启动现场。自贡融媒 供图

  据介绍,自贡彩灯宣传推介联盟由四川省委宣传部指导,由媒体、企业、机构、商(协)会、院校等相关单位组成。联盟旨在以“全球视野、协同创新”的理念,提升自贡彩灯品牌形象,繁荣彩灯产业,用彩灯讲好中国故事,增强文化的感召力,向世界展现可信、可爱、可敬的中国形象。

  当天的大会发布了《联盟倡议书》和联席机制。首届召集人由自贡市融媒体中心担任,首届联席机制由自贡市融媒体中心承担日常联络工作。

  “近年来,自贡彩灯主动融入中宣部‘感知中国’等国家形象推广工程,持续打造‘自贡彩灯全球巡展’项目,带动中国文化、巴蜀文化产品和服务加快‘走出去’,已成为国内有较大影响力的国际文化品牌。”活动中,自贡市委常委、宣传部部长黄劲向自贡彩灯宣传推介联盟首届召集人进行了授旗。她表示,要把自贡彩灯品牌保护好、推广好,必须凝聚各方面的力量。下一步,自贡将组建自贡彩灯外展联盟,多措并举、强强联手增强自贡彩灯的影响力和竞争力。

  据了解,自贡彩灯宣传推介联盟成立后,将组织召开联席会议,开展自贡彩灯宣传推广活动,加强与国内外相关机构合作交流;整合成员单位的宣传渠道、媒体资源、活动策划等,建立资源共享机制和平台;成立媒体专家组,指导宣传矩阵平台开展品牌宣传,组织参加彩灯展览、节庆、文化交流、旅游开发等各类活动,积极拓展国际市场;鼓励和支持彩灯行业创新,推动文化与科技融合,打造更具竞争力的彩灯产品。

  当天,自贡市融媒体中心、自贡市文旅发展集团与美团签订战略合作协议,开启了自贡彩灯与互联网、文旅产业深度融合的新篇章,为自贡彩灯的市场拓展和品牌提升带来了新机遇。(完)

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