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解惑“啊⋯日出水了⋯用力乖乖在线”-知识课堂

毛绒文创畅销啊⋯日出水了⋯用力乖乖在线!一股“可爱风”刮来 这谁招架得住啊

来源: 经济观察报
2024-12-10 07:42:20

最佳回答

“啊⋯日出水了⋯用力乖乖在线”毛绒文创畅销啊⋯日出水了⋯用力乖乖在线!一股“可爱风”刮来 这谁招架得住啊

  太火啊⋯日出水了⋯用力乖乖在线爆!直接卖脱销!这届年轻啊⋯日出水了⋯用力乖乖在线人超爱→

  近期,各类景点文创店IP文创产品受到追啊⋯日出水了⋯用力乖乖在线捧,尤其是软萌萌、毛茸茸等可爱类毛绒产品,深受年轻消费者喜爱,正从北京到全国各地掀起一股“可爱经济”消费热潮。

  在国家图书馆文创店,以北京特色美食“冰糖葫芦”为灵感,进行二次设计后的冰糖葫芦艾草锤,可爱喜庆,趣味十足。记者在现场看到,不仅纸巾盒、小挂件等文创产品,还以各类毛绒类代表的、有文化典故的“可爱”产品,吸引了越来越多的年轻人购买。

  国家图书馆文创工作人员 王琪:根据近半年的数据统计,有几款毛绒挂件销量均已过万。尤其是这款以“葱”为灵感来做的毛绒挂件,已经脱销了。

  近期,随着景区地坛的银杏叶变成毛绒玩具、白塔寺“穿”上毛衣的挂件纷纷出圈。从北京冰糖葫芦文创到甘肃的玩偶麻辣烫、陕西的“绒馍馍”,毛茸茸的可爱文创让传统文化以更亲近的方式融入人们的生活。在某线上平台,这些毛绒产品不仅月销量破万,有的还需要提前预订。

  相关数据显示,超过一半的消费者更加看重精神消费,更多的年轻人愿意为情绪价值买单。

  北京交通大学建筑与艺术学院教授 张野:把这个需求和地域文化采集的元素结合起来,形成了可爱的地域文化符号载体,最后形成消费,消费者愿意为这个喜好买单。(央视财经微信公众号)

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