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“班主任家访天美传媒”-梳理天下新闻

中国年轻人“花班主任家访天美传媒样”冬游:跨城观演 曲终人不散

来源: 重庆商报
2024-12-09 05:40:39

最佳回答

“班主任家访天美传媒”中国年轻人“花班主任家访天美传媒样”冬游:跨城观演 曲终人不散

  中新班主任家访天美传媒社南宁12月8日电 (记班主任家访天美传媒者 杨陈)十二月,在逐渐走低的气温下,跨城观演成为时下许多中国年轻人“花样”冬游新选择。“曲终人不散”,也成了解锁城市文旅消费潜力的“金钥匙”。

  12月6日至7日,位于南宁市的广西体育中心灯光闪烁,数万名歌迷挥舞着荧光棒与歌手周深同唱一首歌。

  在场馆外的“邕派生活节樂市市集”,不仅有歌手应援周边商品,还有南宁酸嘢、老友粉、粉饺等特色美食,茉莉花茶点、壮锦、绣球等文创伴手礼销售,为歌迷提供一站式吃喝游娱乐购的消费场景。为方便歌迷观演,不少摊位还提供行李寄存服务。

  “虽然没有抢到票,但是坐在市集的露营椅上,与其他歌迷一起‘旁听’演唱会,也是一次特别的体验。”来自贵州荔波的歌迷刘承说。

  南宁文化旅游集团有限责任公司副总经理林国城介绍,2024年该集团在广西体育中心累计举办演唱会活动28场,频次居全国各地市前列。预计全年接待观众约60万人次,其中外地观众约占七成。

  为接住演唱会经济带来的“泼天富贵”,南宁市多家酒店推出了“演唱会观演权益+酒店食宿”套餐,还提供观演接送和定制应援化妆服务。

  “我们酒店自去年12月起推出演唱会套餐,包括住宿、餐饮、接驳车服务等。该产品助力酒店入住率提高10%。今年有演唱会的周末几乎都是满房。”南宁市五象山庄产品策划部经理王文欣说。

  今年以来,广西文旅部门充分发掘演唱会的“推广功能”,邀请参演艺人为广西美食文化、非遗项目和文创产品“打call”,使之成为歌迷们的“逛吃搭子”和城市漫步推荐官。

12月6日晚,广西体育中心“邕派生活节樂市市集”为歌迷提供一站式吃喝游娱乐购的消费场景。中新社记者 杨陈 摄

  台湾歌手张信哲10月在南宁演唱会上曾化身美食主播,向观众推荐当地特色美食,之后南宁的凉茶、扣肉糯米饭上了歌迷旅游“必吃榜”;周华健、任贤齐、张惠妹等歌手演唱会上穿戴的壮族特色服装配饰,也一度在社交媒体上引发热捧。

  分析人士认为,在演唱会引入地域文旅资源宣推等环节,不仅给观众带来了不一样的文娱体验,也为艺人演出和当地文旅双赢发展注入了新动能,社交媒体上的广泛关注和讨论更能形成“曲终人不散”之势。

  据悉,目前南宁市已推出老友南宁音乐季活动等一系列短途旅游推介举措,以“演唱会+”推动文旅深度融合,让各地游客感受到南宁浓浓“老友味”。(完)

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