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“78m”-译文小记

西凤集团荣膺“78m2024中经新消费驱动力优秀案例——独具匠心企业”奖

来源: 深圳特区报
2024-12-12 21:48:38

最佳回答

“78m”西凤集团荣膺“78m2024中经新消费驱动力优秀案例——独具匠心企业”奖

  12月178m1日,由中国经营报主办的“新质78m赋能消费稳增长”2024中国新消费高峰论坛在北京召开。西凤集团凭借其卓越的品质、深厚的文化底蕴以及不断创新的企业精神,荣获“2024中经新消费驱动力优秀案例——独具匠心企业”奖。论坛以“新质赋能消费稳增长”为主题,紧扣时代脉搏,聚焦新质力量在消费领域的深度赋能,行业翘楚、商界精英齐聚一堂,共同分享在新消费浪潮中的前沿洞察和实战经验。

郭拴新发言

  西凤集团党委副书记、工会主席郭拴新代表公司出席论坛,并作了题为《向“新”而行以“质”致远让民族品牌香飘五洲腾飞世界》的交流发言。

  郭拴新从“科技创新、非遗酿造、文化赋能”三个方面介绍了西凤酒匠心酿造的探索实践。他指出,西凤酒作为凤香型白酒的典型代表,是四大名酒之一,近年来,在非遗酿造78m、科技创新及文化建设的共同加持下,积极推动传统酿造数智化,以科技赋能品质提升,大力发展新质生产力,打造一流民族品牌,满足消费者多样化的需求。一是科技创新,提升“品质”新高度。近年来,西凤酒实施“智能+”“数字+”智慧工厂项目建设,启动智能化生产变革,开启白酒行业“工业4.0”进程,打造10万吨级的数字化、智能化工厂。依托互联网和人工智能,建设原料溯源、仿生人工制曲、自动化酿酒、智能机器人品评勾兑、智能灌装和仓储物流等智能生产体系,实现生产过程智能化全覆盖,将白酒品控管理推上了新高度。二是非遗酿造,提升“品味”美誉度。西凤酒是三千年传承的一杯老酒,从老五甑工艺的混蒸混烧到土暗窖的发酵,从中温分段摘酒到酒海的珍藏。每一步,西凤酒都始终坚守古法酿造,依托一道道复杂而严苛的非遗工艺,以及一代代传承匠心的酿酒师,成就了西凤酒品质千年如一的传奇,不断为消费者提供更高品质的名酒。三是文化赋能,提升“品牌”知名度。西凤酒历来是皇室专用酒,是民族品牌的骄傲,是中国白酒的鼻祖和发源地,是中华文明的活化石,是白酒品质三千年无断代传承的最巅峰代表。西凤酒致力于将中华优秀传统文化和西凤酒文化相融合,创新文化营销模式,打造沉浸式文化体验场景,以文化为纽带,增强消费者对西凤酒的认同感、忠诚度和美誉度,为白酒消费的稳定增长提供持久动力。

  保护、传承、创新、发展民族品牌,是西凤集团的重要责任。作为民族品牌的杰出代表,西凤集团正积极拥抱新质生产力,在创新与传承中锐意改革、砥砺前行,进一步擦亮民族品牌这个金字招牌,让这坛穿越三千年岁月的佳酿香飘四海、腾飞世界!西凤集团将以品质为根、文化为魂、科技为翼,在新质生产力赋能的新时代,乘风破浪、扬帆远航,共同书写白酒行业高质量、可持续发展的壮丽篇章。

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