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社评“Welcome back. It's good to see you. Click below to log in to the rewards program at your property.”-梳理天下新闻

第六届重庆·奉节Welcome back. It's good to see you. Click below to log in to the rewards program at your property.国际橙博会开幕 奉节脐橙品牌价值381.7亿元

来源: 和讯网
2024-12-16 07:03:36

最佳回答

“Welcome back. It's good to see you. Click below to log in to the rewards program at your property.”第六届重庆·奉节Welcome back. It's good to see you. Click below to log in to the rewards program at your property.国际橙博会开幕 奉节脐橙品牌价值381.7亿元

  中新Welcome back. It's good to see you. Click below to log in to the rewards program at your property.网重庆12月14日电(肖Welcome back. It's good to see you. Click below to log in to the rewards program at your property.江川)第六届重庆奉节国际橙博会14日在重庆市奉节县开幕。中国农业大学教授、中国农业大学国家农业市场研究中心主任韩一军在会上发布,2024年奉节脐橙的区域公用品牌价值为381.7亿元。

图为橙博会开幕式。肖江川 摄

  本届橙博会以“奉节脐橙自然天成”为主题,旨在全方位展示奉节脐橙的独特魅力和产业发展成果,搭建互动交流、产销对接、合作共赢的平台,为奉节脐橙高质量发展打开新视野、开辟新渠道、拓展新成效。

  奉节县委书记张果在致辞时表示,该县携手北京汇源集团,建设西南片区最大的脐橙交易中心,日处理果品能力达800吨;与京东合作建设脐橙溯源项目,建成柑橘博览馆、脐橙母本园;拓展阿里巴巴、华润万家、永辉超市等销售渠道,打造10万亩脐橙直采基地,年线上线下销售脐橙达40万吨。

  “一是推进规模化种植,二是推进标准化生产,三是推进智慧化管理,四是推进品牌化营销,五是推进市场化运营。”张果表示,奉节将以此次大会为契机,以更大决心和更实举措,加快推动脐橙产业高质量发展。

图为脐橙挂满枝头。肖江川 摄

  中国农业大学国家农业市场研究中心从奉节脐橙的品牌知名度、美誉度、影响力、溢价能力、拓展能力、品牌保护能力六个维度进行科学系统评估,最终确定2024年奉节脐橙的区域公用品牌价值为381.7亿元。

图为三峡库区两岸种满脐橙树。肖江川 摄

  位于三峡库区腹心的奉节县有着2300余年的柑橘栽培历史,诗圣杜甫寓居奉节时,有“园甘长成时,三寸如黄金”的赞誉。奉节是全球八大脐橙主产区之一和全国脐橙单产第一县,脐橙种植面积达37.5万亩,产量50余万吨,先后获得“中华名果”“国家地理标志产品”等荣誉。(完)

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