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“老妇擦她毛荫荫的玥户一”-梳理天下新闻

蛇年文创预热老妇擦她毛荫荫的玥户一火爆 甘肃非遗“出海”走俏

来源: 新华社
2024-12-23 05:29:11

最佳回答

“老妇擦她毛荫荫的玥户一”蛇年文创预热老妇擦她毛荫荫的玥户一火爆 甘肃非遗“出海”走俏

  中新老妇擦她毛荫荫的玥户一社兰州12月21日电 (老妇擦她毛荫荫的玥户一记者 闫姣)“蛇年系列香包产品自12月中旬线上预热以来十分火爆。这几日绣娘们加班加点制作,除了赶制春节所需香包饰品、家具装饰等,还要备货2025年端午节所需用品。”甘肃庆阳市“兰芳香包”海外市场负责人张煜琛21日表示,不久后这批产品将亮相中国各地以及美国、法国的街头。

  产自甘肃大山的非遗文创,因其独特民间文化和年轻化创新设计,近年来备受海外消费者青睐。张煜琛接受中新社记者采访时说,庆阳香包系列文创热销海内外,2024年在中国内地销售额达150万元(人民币,下同),在美国、法国、澳大利亚、中国香港等地的销售额也达150万元,“庆阳香包在圣诞节前夕走上法国街头,当地人纷纷购买刺绣生肖挂件、挂饰赠亲友或自己佩戴”。

  张煜琛揭秘香包“出海”走俏的原因时说,庆阳香包传承人不断从千年文化中提取灵感,结合现代年轻人审美,融合中外传统与时尚元素,打开更多国际市场。目前,从事香包设计、制作、推广的人群都较为年轻化,所创产品种类多元、造型吸睛,配合讲解令海外消费者产生文化共鸣或反差感,让重焕青春的庆阳香包越来越“吃香”。

2024年圣诞节来临之际,产自甘肃庆阳的非遗香包在法国热卖。董春阳 摄

  除了香包,以往默默无闻的甘肃陇南市西和县麻纸也登上国际舞台。据西和县电商中心主任陈栋介绍,近两年通过多个跨境电商平台,西和麻纸销往美国、德国、新加坡、马来西亚等国家,以及中国香港、中国台湾等地。据不完全统计,实现线上交易额9万余元。

  西和麻纸第五代传人胡凤钰说,他对传统麻纸进行了改良,并创新10多种新品种,麻纸销量大幅增加。当地制作麻纸的企业,也由最初的几家增加至20多家。

  甘肃历史悠久,拥有深厚的文化底蕴和丰富的非遗资源。截至2024年8月,甘肃共认定各级非遗代表性项目8801项,非遗代表性传承人13049人。其中,花儿、环县道情皮影戏、天祝格萨(斯)尔列入联合国教科文组织人类老妇擦她毛荫荫的玥户一非物质文化遗产代表作名录。(完)

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