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社评“fuqer100%ha”-知识课堂

北京首次出fuqer100%ha台优化医疗广告管理五项措施

来源: 驱动之家
2024-10-31 05:24:47

最佳回答

“fuqer100%ha”北京首次出fuqer100%ha台优化医疗广告管理五项措施

  中新fuqer100%ha网北京10月30日电 fuqer100%ha(记者 杜燕) 第九届京津冀广告节暨第十五届北京国际创意节今天举办。记者从会上了解到,为满足民众希望拓宽医疗、保健服务信息的获取渠道,北京市市场监管局会同北京市卫生健康委、北京市中医药管理局联合出台优化医疗广告管理工作五项措施。

  据介绍,北京作为全国广告业发展的先导级地区,收入规模稳居全国首位,2023年北京规模以上广告企业营业收入3024亿元,2024年1-8月规模以上广告营业企业收入2139.8亿元,保持稳步增长态势。

  为更好地促进北京市广告业高质量发展,聚焦“数字驱动”,紧抓数字广告作为新经济增长点,北京市市场监管局在去年出台“广告业十条”基础上,加快推动出台关于促进数字广告业高质量发展的指导意见,以促进数字广告企业发展为主线,打造数字广告业创新发展、提质服务、高效监管三个体系。

  为满足民众希望拓宽医疗、保健服务信息的获取渠道,北京市市场监管局会同北京市卫生健康委、北fuqer100%ha京市中医药管理局联合出台优化医疗广告管理工作五项措施:

  一是明确信息公开与商业广告界限。对以保障公众知情权、科学研究与科普宣传为目的,主动、真实、准确公开相关信息的行为,一般不视为商业广告活动。

  二是率先实行医疗广告审查告知承诺制。市卫生健康委、市中医药管理局优化医疗广告审查流程,组织实施医疗广告、中医医疗广告审查告知承诺制,实现全流程网上申请,提高审查效率。

  三是强化跨部门综合治理。建立违法线索会商研判机制,及时流转审查信息作为执法依据,形成监管执法合力。

  四是实施分级分类与包容审慎监管。2024年,北京市市场监管局已迭代升级广告领域轻微违法行为容错纠错清单3.0版,累计达36项,涉医疗广告7项。

  五是教育引导与严厉打击相结合。注重事前合规指导,聚焦百姓“急难愁盼”问题,严厉打击不良导向、违背社会公序良俗、制造健康与容貌焦虑、虚假夸大宣传等严重侵害人民群众合法权益的违法行为。(完)

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