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“XXXXXL196_may18_FT”-知识课堂

(第七届进博XXXXXL196_may18_FT会)外企“全勤生”为何钟爱进博会?

来源: 北京商报
2024-11-05 16:28:35

最佳回答

“XXXXXL196_may18_FT”(第七届进博XXXXXL196_may18_FT会)外企“全勤生”为何钟爱进博会?

  中新XXXXXL196_may18_FT社上海11月3日电 (记者XXXXXL196_may18_FT 郑莹莹)在上海徐汇区,今年又有一位“进博会新生”来报到。作为第七届进博会参展商之一,lululemon(露露乐蒙)XXXXXL196_may18_FT的中国区品牌营销高级副总裁谢淑玲近日在沪受访时表示,这是该企业首次参加进博会,希望借这个有世界影响力的舞台,推介品牌所倡导的健康生活方式。

  如何给“新生”介绍参加进博会的感受?另一家参展商乐斯福的中国首席营销官俞之琼在回答中新社记者提问时说:“进博会不仅给品牌带来亮相机会,还给企业带来更多中国市场合作伙伴。”

  乐斯福是参与七届进博会的“全勤生”。俞之琼表示,因为进博会的溢出效应,乐斯福对中国市场的投资信心满满。

  第七届进博会共有129个国家和地区的3496家展商参加,186家企业和机构成为七届“全勤生”。

  “全勤生”的信心源自企业实实在在地看到了展品变商品。

  宜家也是第七次参加进博会。宜家中国企业传播与公共事务副总裁阮林娟称,去年,宜家在进博会上展出以宋瓷为灵感的餐具产品,而后该餐具产品在当年的中国春节前后销量超20万件,“通过进博会展台,我们真正实现了从展品到商品再到爆品的过程。”

  “全勤生”们在进博会上收获的不仅是展品的集中亮相,还有展示之外的商业机会。

  强生也连续七年参展。强生中国企业传播与公共事务总监叶慧宏表示,企业是进博会的参与者,也是受益者,通过进博会收获非常多交流机会,也达成了很多战略性合作、签约。她表示,多届参会进一步夯实了企业在行业的地位,同时让更多创新产品通过进博会舞台更快落地。

  “全勤生”安永的合伙人张丽丽表示,受益于过去几届的进博会,安永与地方政府、企业分别达成多项签约合作。不仅如此,她还有感于进博会的溢出效应,“我们在展台上开展的很多话题,其实最终延续到了后续业务的跟进中。”

  进博会的“全勤生”们对中国市场抱有信心。

  依视路陆逊梯卡集团大中华区公共事务副总裁陈路怡表示,依托进博会的平台,企业扩大了“朋友圈”,“我们对中国市场的未来、对我们在上海徐汇区的发展都有很强的信心,所以才会当‘全勤生’。”

  外企“全勤生”为何钟爱进博会?答案是获得感。

  参展商们加入进博会的时间有先后,“全勤生”收获颇丰,“后来者”也受益匪浅。

  美利肯去年如lululemon一样是“新生”,今年已“二年级”了。美利肯亚太对外宣传及市场总监殷道琳称,去年的进博会中,有很多客户来展台寻找合作机会,“我们在进博会当中了解到很多需求,后期进行跟进,将参观者变成潜在客户。”

  优衣库中国品牌公关经理丁耘也表示,优衣库连续五年参展进博,“我们在进博会中收获了很多有用的信息,通过把这些信息反映给研发等相关部门,助力推动产品的进一步创新。”(完)

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