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社评“大肉大捧一进一出视频”-环球时报

汉酒文化研究院大肉大捧一进一出视频成立 助力豫酒高质量发展

来源: 中国经济网
2024-11-15 19:59:51

最佳回答

“大肉大捧一进一出视频”汉酒文化研究院大肉大捧一进一出视频成立 助力豫酒高质量发展

  11月1大肉大捧一进一出视频3日,由中国酒业协会文化工作委大肉大捧一进一出视频员会主办,皇沟酒业与郑州日报共同承办的“大风起兮 馥香飞扬——汉酒文化大会”在河南郑州召开。本次大会的召开,是对汉酒的探源和汉酒文化传承的梳理,旨在让更多人了解汉酒文化在中国酒学中的独特价值和地位,有力推动了中国酒业新文化建设。

汉酒文化大会现场

  大会现场精心展示了2000多年前汉代酿酒技艺、酒饮酒礼等汉文化与酒文化的融合。作为汉酒大会文化展演重要组成部分,此次大会通过集中呈现“汉画像石、瓦当、舞乐、宴饮酒礼”以及汉代酿酒技艺,清晰地再现了汉酒文化在中国酒文化发展演变中的历史高度。其中,源自汉兴之地,汉酒之源的皇沟馥香酒颇为引人注目,其在整理与传承汉代酿酒古老技艺的“复式发酵法”基础上,通过守正创新,集萃诸多酿酒工艺精华,以多曲多粮,酿成多香多味且自成一体,风味独具,与会者在品鉴馥香美酒的同时,更领略到汉酒文化的独特韵味。

  河南皇沟酒业董事长高全友在致辞中强调了文化对企业发展的重要性。他讲到,“皇沟酒诞生于汉兴之地,无论从酿艺传承,还是文化弘扬,都责无旁贷,是企业使命更是产业使命。研究汉文化,弘扬汉文化,复兴汉文化,从2000多年的汉文化中汲取智慧,以文兴酒,以文兴业、以文化人,以坚定不移的贯彻独有的“品质、品牌、品味”的“文化三品战略”,引领企业迈入高质量发展快车道。”

  针对为什么要提出“汉代酒文化”这一重要课题,中国酒业协会理事长宋书玉认为,是构建“中国酒学”的需要、拓展“汉文化圈”的需要、产业发展的需要。如何整理、传播、推广“汉代酒文化”?他强调,中国酒是一个整体,酒文化具有共同的文化属性。打造“个性鲜明、理念同步、行动统一、具有强大国际影响力”的“中国酒文化”和“中国酒文化圈”,是中国酒业的文化愿景。

汉酒文化研究院揭牌仪式现场

  大会举行了汉酒文化研究院揭牌仪式,这一研究院落地皇沟,它为汉酒文化系统性研究、传承和创新赋能酒业文化新发展提供了专业平台。通过多学科、多领域专家学者的智慧共创,交流共享,挖掘汉酒文化时代价值,驱动酒业新文化建设与时俱进,助力豫酒高质量发展具有里程碑意义。该研究院的成立不仅将助力皇沟酒业在文化厚度、品牌高度、市场广度、价值美誉度方面开启新篇章,也为整个酒业树立了文化与产业融合发展的典范。河南皇沟酒业表示,未来将继续深入挖掘中国传统文化、汉文化、汉酒文化的内涵,不断创新发展,吹响文化的号角,塑造具有皇沟特色的文化IP。(完)

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