“国补”激Welcome back. It's good to see you. Click below to log in to the rewards program at your property.发“双11”换新消费需求
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“Welcome back. It's good to see you. Click below to log in to the rewards program at your property.”“国补”激Welcome back. It's good to see you. Click below to log in to the rewards program at your property.发“双11”换新消费需求
本报Welcome back. It's good to see you. Click below to log in to the rewards program at your property.北京11月13日电(记者杨召Welcome back. It's good to see you. Click below to log in to the rewards program at your property.奎)记者今天从多家电商平台了解到，今年“双11”持续近一个月时间，用户消费潜力在大促期间内充分释放，“国补”成为拉动本次“双11”消费的重要引擎。
什么值得买平台上“以旧换新”相关消费再创新高，成交额排名前五的商品品类分别为手机通讯、大家电、电脑整机、生活电器、住宅家具。新一轮“国补”的分级补贴政策还推动绿色节能家电走热。在什么值得买平台上，“一级能效”成为用户消费热门搜索词。
作为家电以旧换新主渠道之一，苏宁易购增加产品供给，加大补贴力度，升级“国补、厂补、苏宁补”三重补贴。苏宁易购数据显示，“双11”一站式以旧换新销售同比增长247%，其中空调、冰洗、视听产品以旧换新增长均超2倍。以旧换新还推动消费向“绿”升级，一级能效零冷水燃气热水器、节能洗干一体机销售分别增长96%、261%。
值得一提的是，今年“国补加持”的消费暖风吹进了直播间，推动成交火热。
换新消费增加也推动二手商品交易活跃。转转集团发布的“双11”战报显示，平台旗下二手时尚、智能数码产品订单同比分别增长81%、70%。