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社评“hlw葫芦里面不卖药千万你需要”-译文小记

山西文旅:“悟hlw葫芦里面不卖药千万你需要空”流量下的坚守与突破

来源: 中国基金报
2024-11-08 06:13:20

最佳回答

“hlw葫芦里面不卖药千万你需要”山西文旅:“悟hlw葫芦里面不卖药千万你需要空”流量下的坚守与突破

  中新hlw葫芦里面不卖药千万你需要网太原11月7日电 题hlw葫芦里面不卖药千万你需要:山西文旅:“悟空”流量下的坚守与突破

  作者 刘小红

  凭借《黑神话:悟空》的流量,山西文旅市场迎来火爆态势。国庆假期,山西省接待国内游客量较上年同期增长84.99%,游客旅游总花费较上年同期增长101.85%。

  山西省文化和旅游厅厅长王爱琴表示,成功接住这一泼天流量,并非偶然,而是全省上下共同努力的结果。

山西省文化和旅游厅厅长王爱琴表示,成功接住这一泼天流量,并非偶然,而是全省上下共同努力的结果。山西省政府新闻办供图

  7日,在山西省委宣传部、山西省人民政府新闻办公室组织召开的“推动高质量发展深化全方位转型”的新闻发布会上,王爱琴详细阐述了山西文旅如何应对并充分利用这一巨大流量。

  近年来,山西文旅致力于讲好山西故事,通过“文化传播者”计划,邀请网红主播、达人和自媒体走进山西,从人文古建、山川风物、非遗文创等多方面进行多维度宣传。特别是“山河四省”“与辉同行”“跟着悟空游山西”等主题活动的成功,使山西文旅影响力跻身全国第一方阵,“地上文物看山西”也广受关注。

  王爱琴介绍,山西省文旅厅与游戏科学公司合作,为《黑神话:悟空》提供拍摄取景、宣传营销等支持,实现了虚拟与现实的双赢。同时,预判流量,迅速启动“跟着悟空游山西”活动,发布主题线路、发放文创产品、规划线下打卡点等。同时高度重视游客体验,主打“宠客”“听劝”,及时吸纳网友意见,提升服务质量。“通过一系列‘有温度、接地气’的暖心举措,让游客们感受到了山西的真诚、质朴、厚道与热情。”

  此外,王爱琴还强调了守正创新的重要性。山西深厚的历史文化底蕴和丰富的文化遗产展现了中华审美风范,也激发了三晋儿女的自豪感。此次文旅火爆出圈,进一步凝聚了保护、传承和弘扬中华优秀传统文化的共识。

  对于未来,王爱琴表示,将乘势而上,深入挖掘中华优秀传统文化内涵,提质升级“三大世界文化遗产”,打造“三个热点旅游门户”品牌,把握“三个一号旅游公路”全线贯通契机,完善设施,丰富业态,创新玩法,提升服务。特别是要围绕“淡季不淡、旺季更旺”目标,携手各方进一步释放“悟空”效应,通过举办古建研学、民俗社火等活动,以及元旦、春节的“三晋迎春冬乐民俗”主题活动,合力打响“欢乐中国年地道山西味”品牌,为2025年山西文旅发展奠定坚实基础。(完)

hlw葫芦里面不卖药千万你需要

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