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解惑“ZZ00ⅩⅩX”-知识课堂

推进数字与文旅ZZ00ⅩⅩX有机融合 激发数字文旅消费新潜能

来源: 中国江苏网
2024-11-18 14:32:32

最佳回答

“ZZ00ⅩⅩX”推进数字与文旅ZZ00ⅩⅩX有机融合 激发数字文旅消费新潜能

  激发ZZ00ⅩⅩX数字文旅消费新潜能

ZZ00ⅩⅩX

  文旅产业正在成为我国新的战略性支柱产业。近年来,人工智能、虚拟现实、增强现实、5G等数字化手段的应用,为文旅产业发展提供了新业态、新模式和新场景,有效促进了文旅消费。

  相较于传统文旅服务,数字文旅显示出更加强劲的发展势头和更为广阔的发展前景。西安灯火璀璨的大唐不夜城内,大数据智能分析、VR体验不断优化景区的服务质量。陕西考古博物馆里,云观展、三维数字建模,拉近了历史与时代的距离。

  党的十八大以来,国家出台了一系列指导性文件和利好政策,大力实施文旅产业数字化战略。《“十四五”文化和旅游发展规划》《文化和旅游部关于推动数字文化产业高质量发展的意见》《国内旅游提升计划(2023—2025年)》等政策文件推动行业在产品开发、服务模式、营销手段等方面进行全面创新,为推动数字文旅高质量发展提供了重要保障。

  数字文旅在发展中也面临诸多挑战。比如数字基础设施建设不足、产品同质化严重、市场推广机制尚不健全等,还需要进一步推进数字与文旅有机融合,以激发文旅消费新潜能。

  全面升级数字基础设施是重点。建设智能旅游服务中心,配备自助服务终端、虚拟导览系统和信息查询系统,为游客提供便捷的信息服务。利用虚拟现实和增强现实技术开发互动体验设施,增强游客的沉浸感和参与感。建立旅游大数据平台和景区管理信息化系统,实现实时监控和数据共享,收集和分析游客行为数据,帮助景区进行精准营销和资源配置。建立智能交通管理系统,优化游客流量管理和游客出行路线,减少交通拥堵,提升出行体验。

  促进文旅产品创新是关键。与时俱进开发新型文旅产品,拓展中华优秀传统文化资源,深入挖掘地方ZZ00ⅩⅩX历史文化特色,因地制宜利用数字技术提升旅游景区吸引力,打造沉浸式文旅产品。推动数字创意产业与文化旅游、生产制造等产业的融合发展,打造数字文化消费新场景。此外,利用大数据和云计算等技术,为用户提供个性化的数字内容服务。开发定制化消费、互动式消费、体验式消费等新型消费模式,着重开发可以“带回家”“随时看”的虚拟旅游产品,不断满足游客的多样化、个性化需求。

  加强市场推广与品牌建设是保障。要用好数字营销策略,创造与文旅相关的高质量内容,如旅游攻略、旅游VLOG、短视频等,吸引目标受众注意力,生动展示旅游产品和体验。建立在线社区,鼓励游客分享旅行体验和建议,增强品牌黏性和消费者参与感,提升品牌忠诚度。

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