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社评“白丝被操”-环球时报

北京出台促进白丝被操数字广告业高质量发展指导意见

来源: 财联社
2024-11-21 02:22:35

最佳回答

“白丝被操”北京出台促进白丝被操数字广告业高质量发展指导意见

  中新白丝被操网北京11月20日电 白丝被操(记者 杜燕)北京市广告业收入规模持续位居全国第一。为进一步传递北京市高度重视和全力支持广告业发展的强烈信号,促进北京市数字广告业提质升级,北京市市场监管局会同市发展改革委、市经济和信息化局、市商务局、市文化和旅游局、市广播电视局联合印发《关于促进数字广告业高质量发展的指导意见》,制定10项措施,全力打造数字广告业创新发展、提质服务、高效监管三个体系。

  这是记者从2024北京国际创意大会暨数字广告发展与品牌创新国际交流研讨会上获悉的。根据意见,在打造数字广告业创新发展体系方面,北京制定强化数字广告技术创新、发挥数字广告优质企业辐射带动作用、推进数字广告产业链发展3项措施。包括:鼓励广告企业研发专业大模型服务,借助“北京市通用人工智能产业创新伙伴计划”等机制实现双向合作;支持广告传播渠道和营销模式创新,实现传统媒体提质升级;鼓励数字广告企业申报高新技术企业、知识产权试点优势单位等认定;鼓励优质企业搭建服务外包、项目合作、创业孵化平台,引导中小微广告企业融入优质企业上下游产业链;建设提供专项服务和技术装备、面向数字技术细分领域的数字广告产业园区或集聚区;支持引入数字广告上下游企业、配套服务企业入驻,形成多层次、全链条的协作发展生态圈等。

  在打造数字广告业提质服务体系方面,北京制定提供高质量金融惠企服务、夯实人才培育引进机制、营造数字广告创意环境、推动数字广告业“走出去”4项措施。包括:整合本市惠企发展政策,针对企业成长阶段、业务类型差异,提供融资渠道、质押担保等工具;引导数字广告从业人员参与创意设计等专业职称评审,申报相关人才荣誉;完善人才交流和激励机制,加大人才引进支持力度;鼓励现有文化产业园区设立数字广告创客空间;鼓励行业协会、高校、企业等打造具有国际影响力的数字广告创意大赛;发起北京数字广告业高质量发展创新案例、十大数字公益广告案例评选活动;鼓白丝被操励企业开展数字广告跨境跨国服务,支持本土品牌出海和国际品牌落地等。

  在打造数字广告业高效监管体系方面,北京制定促进数字广告知识产权保护、完善数字广告综合监管体系、强化数字广告企业合规经营3项措施。包括:鼓励数字广告各环节先进成果申请办理商标注册、版权登记和专利申请;建立完善数字广告业综合监管机制,全面实施非现场监管;完善轻微违法行为容错纠错清单,推进数字广告企业分级信用监管和信用修复机制;推动企业落实数字广告管理主体责任,健全广告业务承接登记、审核、档案管理制度,加强从业人员培训等。(完)

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