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社评“国模蒋梦婕大尺度私柏”-知识课堂

2024年宁国模蒋梦婕大尺度私柏夏美食文化促销活动落幕 间接带动收益过亿元

来源: 重庆商报
2024-11-20 12:36:08

最佳回答

“国模蒋梦婕大尺度私柏”2024年宁国模蒋梦婕大尺度私柏夏美食文化促销活动落幕 间接带动收益过亿元

  中新国模蒋梦婕大尺度私柏网银川11月20日电 (国模蒋梦婕大尺度私柏记者 于晶)11月19日,宁夏回族自治区商务厅、财政厅、文化和旅游厅等9部门联合举办的“浪宁夏知味道”2024年宁夏美食文化促销活动历时5个月,在银川市落下帷幕。活动联动宁夏五市和22县区商务系统及近万家餐饮企业积极参与其中,共举办537场主题活动,以节兴业、以会助产,带动直接、间接收益过亿元。

签约仪式现场。中新网记者 于晶 摄

  据介绍,活动自5月17日启动以来,三场“美食大集”遴选了宁夏优质餐饮和品牌商户510余家(次)参与,活动期间累计客流58.9万人次,单日客流量最高超过5.4万人次,带动参与企业总计营业额超5345万元。

  “书记(县长)‘秀美食秀特产’视频show”宣推活动中,各县区(市)书记(县长)作为主讲人,以讲述的形式展示本县(区)美食风情、特产风貌、特色风物及城乡风景,全面宣传推介宁夏舌尖美食、风土人情、民俗文化,截至目前,话题浏览量达258万次。

  同时,“直播+餐饮”主体培育活动通过数字赋能,开启餐饮业从传统模式到“直播+”模式的转型,为宁夏传统餐饮企业挖掘了一批具备数字化营销能力的生力军,评选出10名“直播+餐饮”探索先锋、10名新锐先锋。

  闭幕式上,宁夏商务厅发布了《宁夏餐饮行业发展白皮书(2024版)》,多家餐饮品牌与区内外加盟商签订了加盟合作协议。此外,宁夏商务厅分别与中国银联、中国邮政等签订了扶持餐饮企业发展的合作框架协议,从促进产业发展、规范行业管理、保障餐饮行业主体权益等方面进行政策集成、资源整合,为宁夏餐饮行业持续健康发展保驾护航。

  宁夏商务厅流通业发展处负责人表示,将围绕“百日攻坚战”确定的目标任务,以成功举办美食文化促销活动为契机,持续巩固放大“宁夏味道”系列品牌效应,在提升宁夏美食核心竞争力同时,输出餐饮消费热点、美食情感和社交价值,在传承与创新中发扬宁夏餐饮美食文化,全力推动宁夏餐饮行业高质量发展。(完)

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