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解惑“淑荣二次上船开到湖中间去”-环球时报

透视广州车淑荣二次上船开到湖中间去展,易车携手腾讯打造多元化超级看展盛宴

来源: 中国经营报
2024-11-17 06:40:09

最佳回答

“淑荣二次上船开到湖中间去”透视广州车淑荣二次上船开到湖中间去展,易车携手腾讯打造多元化超级看展盛宴

  11月1淑荣二次上船开到湖中间去5日,2024(第二十二届淑荣二次上船开到湖中间去)广州国际汽车展览会(以下简称广州车展)在中国进出口商品交易会展馆隆重举办。作为本年当中最后一个A级车展,广州车展吸引了全球主流车企悉数到场。共有全球首发车78台,其中跨国公司首发车6台;展车总数1171台,其中新能源车512台。首发新车数量、展车数量均较2023年有明显提升。

  为给车迷提供直击一线的时鲜资讯和购车指南,同时展示全球最前沿的汽车科技和设计理念,易车联合腾讯推出深度报道活动,集结易车原创团队、腾讯原创团队、头部汽车达人、行业资深媒体人、原生潜力作者等庞大的报道队伍,借助腾易生态的庞大流量资源和分发优势,解读热门和重点新车、跟播发布会、讲解销售政策、专访车企高层,为车迷呈现了第一视角的直播、视频、图文、图集、专访等即时资讯、深度新闻。

  为全景展现本届广州车展风貌,易车&腾讯广告联合发起了“上视频号看广州车展”视频号话题活动,瓜分5亿视频号流量扶持,打造视频号平台“广州车展”热点话题事件,邀请全平台汽车达人、跨界达人围绕广州车展全面且深度报道,策划“新车抢先看”、“新能源MVP”“全家出行车”等20多个专业话题供创作者创作内容,针对车展新车、热门车,多样化看展,帮助车迷全方位观展,一次看到爽。同时,在广州车展易车展台现场,专设易车MCN签约作者形象区,创作者可前往点亮无限可能。

  此外,媒体日当天,开展伊始,易车便推出了8小时不间断直播活动,包括南哥说车+章章超快、吴楠小姐姐+我是车代表、HD说车+静静来啦快上车在内的8对易车MCN达人CP组团直播火热开聊,从热议车展亮点,评点新车特色,到解读自主品牌,盘点新出豪车,体验新能源技术,达人团带领车迷们逛遍人气展馆,互动讲解覆盖超百款新车热车,为车迷带来多元、有趣、身临其境的直播盛宴。

  尤值一提的是,在11月14日-16日,易车重磅推出《2024易车易车超级评测大会》,集结38部共计52台热门车型,在易车金港汽车公园、易车拆解评测中心、易车影视基地和广州车展现场,进行两城四地全方位多角度的现场直播。直播除了车展现场报道外,还涵盖热门车型多种路况条件下AEB测试,更有针对车机智能座舱的深度评测和车身用料、底盘结构的拆解直播。通过还原真实的用车场景,直观展现车辆的制造工艺与用车体验,并以车辆的真实成绩制作测试榜单,为消费者提供有价值的购车参考。

  同时,易车还在车展现场打造专属展厅,设立了编辑办公区、专访间、互动体验区等,与众多行业大咖、车企高层进行深度访谈,畅聊行业发展趋势,让车迷第一时间了解主流汽车品牌的最新动向与产品规划;同时还为线下参展观众准备了丰厚的奖品和有趣的互动游戏,便利车迷们惬意逛展。

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