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“我系黄片儿”-环球时报

博柏利中国区总我系黄片儿裁:展现对中国文化的尊重和理解,将带来增长机遇

来源: 中国食品报
2024-11-05 02:11:04

最佳回答

“我系黄片儿”博柏利中国区总我系黄片儿裁:展现对中国文化的尊重和理解,将带来增长机遇

  中新我系黄片儿网北京11月4日电 (记者我系黄片儿 夏宾)博柏利(Burberry)中国区总裁张允馨近日在京接受中新网记者专访时称,展现出对中国文化真正的尊重和理解,引起中国消费者的共鸣,这将为奢侈品行业带来了发展和增长的机遇。

  张允馨是在Burberry北京三里屯旗舰店揭幕仪式期间接受专访的。她表示,近年来,中国消费市场在全球奢侈品行业的发展中扮演着越来越重要的作用。中国市场是品牌创新和发展的灵感来源,很多品牌在中国市场的成功我系黄片儿经验为其他市场也提供了宝贵的借鉴。

  “中国消费者对时尚充满热情和追求,精通数字技术,有生态意识,对创新产品和文化体验也有着浓厚的兴趣。他们对品牌和产品的需求越来越高,期待品牌能敏锐捕捉当下的生活方式趋势。”张允馨说。

  近年来,国潮流行于中国年轻一代消费者中,中国传统元素极为吸睛。张允馨说,国潮的流行反映了中国年轻一代对本土文化的自信和认同,也对我们提出了新的要求,那就是如何更好地表现对中国文化的理解,从而与消费者建立情感链接。

  据她介绍,为了满足中国消费者的期望,已经推出了一系列本土化的系列,以及为中国消费者量身定制的活动和宣传。此外,充满活力和灿烂的中国文化也为品牌提供了很多灵感。例如,在近三年的中国农历春节以及2022年和2024年的七夕节,博柏利都推出了与中国文化相结合的创意活动和系列商品。

  张允馨表示,博柏利进入中国30年,有幸见证了中国消费市场的飞速发展,感受到了这个市场的重要性,活跃性及创新性。“我们坚信,中国消费市场和零售行业有着强大的韧性和潜力,我们对中国市场的信心和长期承诺不会改变。”

  她还说,未来将继续为中国消费者带来更多创新举措和产品,进一步整合线上和线下渠道,提升消费者体验,并通过为中国消费者量身定制的活动和宣传,进一步加深与他们的联系,满足他们的需求和喜好。“尤其是将继续关注国潮趋势,探索更多与中国文化融合的创新设计和营销策略。”(完)

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