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社评“厨房被插最深的一天”-梳理天下新闻

(第七届进厨房被插最深的一天博会)进口消费趋势报告:“美”“健康”和“情绪”关键词上榜

来源: 文广传媒
2024-11-07 07:44:25

最佳回答

“厨房被插最深的一天”(第七届进厨房被插最深的一天博会)进口消费趋势报告:“美”“健康”和“情绪”关键词上榜

  中新厨房被插最深的一天社上海11月6日电 (记者 厨房被插最深的一天刘亮)天猫国际6日在第七届进博会上发布的《2024进口消费趋势报告》显示,“美”“健康”和“情绪”是今年中国进口消费的关键词。

  报告显示,从进口品类看,保健、美妆、母婴、食品、宠物、时尚、家居是过去一年消费者购买进口商品的主力品类。过去半年,天猫国际筛选出40多条高增速、强需求的品类赛道,平均销售规模增速达104%;从这些品类赛道中,进一步挖掘出今年进口消费的6大趋势:科研养护、精准养生、定制孕育、加法养宠、“家的N次方”和“城市机能”(主要指用于多场景的服饰)。

  例如,报告指出,在美妆和个人护理领域,消费者呈现出“科研级护理”的需求,更注重科学、可循证的成分;当健康状况失序时,精准养生概念兴起,“疼痛管理”“心脑血管健康”“分龄定制”等相关进口品类成交同比和消费者人数均显著增长。

  在养宠赛道,宠粮消费规模趋稳。报告显示,近几年,宠物粮从国产与进口之分,走向拟人化的功能细分,包括调理肠胃粮、增肌粮、低脂粮、美毛粮、低敏粮、处方粮等;宠物健康从“治理”走向“防护”,宠物驱虫药的增速平缓,局部清洁、益生菌、保健品等品类则迎来快速增长。

  家在满足居住需求的同时,也具备创造情绪价值的属性。报告显示,天猫国际平台上,懒人沙发、酒和咖啡、葡萄酒杯等产品消费规模增速明显。降噪耳机、机械硬盘、无线鼠标等居家电竞数码用品也持续“吸金”。

  用于多场景的服饰愈发受到消费者青睐。报告显示,以冲锋衣、瑜伽服等为代表的单品,逐步成为时尚大单品。天猫国际平台上,近两年,天猫冲锋衣品类人群中,18岁至24岁的消费者增速最快、二线城市增速超过一线、中高消费力人群比重进一步扩大。(完)

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