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解惑“xax manta sikix”-环球时报

“国补”激发“xax manta sikix双11”换新消费需求

来源: 中国基金报
2024-11-14 11:03:30

最佳回答

“xax manta sikix”“国补”激发“xax manta sikix双11”换新消费需求

  本报xax manta sikix北京11月13日电(记xax manta sikix者杨召奎)记者今天从多家电商平台了解到,今年“双11”持续近一个月时间,用户消费潜力在大促期间内充分释放,“国补”成为拉动本次“双11”消费的重要引擎。

  什么值得买平台上“以旧换新”相关消费再创新高,成交额排名前五的商品品类分别为手机通讯、大家电、电脑整机、生活电器、住宅家具。新一轮“国补”的分级补贴政策还推动绿色节能家电走热。在什么值得买平台上,“一级能效”成为用户消费热门搜索词。

  作为家电以旧换新主渠道之一,苏宁易购增加产品供给,加大补贴力度,升级“国补、厂补、苏宁补”三重补贴。苏宁易购数据显示,“双11”一站式以旧换新销售同比增长247%,其中空调、冰洗、视听产品以旧换新增长均超2倍。以旧换新还推动消费向“绿”升级,一级能效零冷水燃气热水器、节能洗干一体机销售分别增长96%、261%。

  值得一提的是,今年“国补加持”的消费暖风吹进了直播间,推动成交火热。

  换新消费增加也推动二手商品交易活跃。转转集团发布的“双11”战报显示,平台旗下二手时尚、智能数码产品订单同比分别增长81%、70%。

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