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社评“911精产国品一二产区”-译文小记

“双十一”宁夏911精产国品一二产区实现网络零售额23.1亿元

来源: 财经杂志
2024-11-14 11:03:28

最佳回答

“911精产国品一二产区”“双十一”宁夏911精产国品一二产区实现网络零售额23.1亿元

  中新911精产国品一二产区网银川11月13日电 (记者 911精产国品一二产区于晶)11月13日,记者从宁夏回族自治区商务厅获悉,2024年“双十一”期间宁夏网络零售额实现23.1亿元(人民币,下同),实物商品网络零售额实现15.6亿元。

  “今年‘双十一’网络促销活动从10月14日开始,启动较早、时间较往年更长。随着宁夏促消费政策持续显效,消费市场进一步复苏回暖,线上消费如火如荼。”宁夏商务厅电商处负责人介绍,“双十一”期间平台深化商家服务,加速互联互通。政府加大补贴力度,与平台优惠叠加,为消费者带来便捷、优惠和优质的购物体验。直播电商、AI技术、大数据算法等持续赋能电商发展,快递物流仓配一体化等,为物流提速增效,提升民众购物体验。

  今年“双十一”,政府补贴、平台让利、以旧换新、会员专享、品类优惠等福利不断,激发消费者购买欲,增强市场活力,迎来消费热潮。在18类监测商品中,17类商品网络零售额实现增长,其中14类商品增速超10%。建筑及装潢材料、电子出版物及音像制品、家具和汽车用品增速较快。

  随着政府补贴品类持续加码,家电、智能家居等品类叠加平台优惠让利,激发了家电家居消费热。“双十一”期间,家用电器和音像器材同比增长44.2%,成为“双十一”电商购物节期间热门品类。

  同时,各大旅游平台纷纷推出含有折扣门票、住宿、餐饮等不同元素组合的旅游套餐,以满足消费者多样化的出行需求。“双十一”期间,在线旅游销售额增长43.3%,沙坡头、镇北堡西部影视城、黄沙古渡原生态旅游区、宁夏贺兰山国家森林公园成为热门景区。

  此外,宁夏大力实施农产品品牌战略,全面加强优势特色农产品宣传推介,将枸杞、葡萄酒、牛奶、肉牛、滩羊、冷凉蔬菜等“宁夏好物”分享到全国各地,让更多“宁字号”农产品走出宁夏。

  宁夏商务厅相关负责人表示,直播电商越发重视内容的优质与多样,成为“双十一”期间的新亮点。宁夏电商企业纷纷通过直播平台,向消费者展示产品生产过程、介绍产品特点,吸引了大量消费者的关注和购买。2024年“双十一”期间,宁夏直播销售额实现4.3亿元,有1.8万名主播开播,展现出强劲的发展势头。

  值得一提的是,宁夏加快911精产国品一二产区推进数字乡村建设,大大提升农村互联网普及率和电商服务水平。政府加大投入,完善农村物流配送体系,推广电子支付、智能物流等新技术,为农村电商的发展提供了有力支撑。2024年“双十一”期间,宁夏农村网络零售额达7.2亿元,农产品销售稳步增长,宁夏农产品网络零售额达7.8亿元,约占宁夏实物商品网络零售额的50%。(完)

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