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解惑“乌克兰性XXX”-译文小记

山西汾酒前乌克兰性XXX三季度业绩持续稳中向好 实现营收313亿 净利113亿

来源: 楚天都市报
2024-10-31 09:20:41

最佳回答

“乌克兰性XXX”山西汾酒前乌克兰性XXX三季度业绩持续稳中向好 实现营收313亿 净利113亿

  10月3乌克兰性XXX0日晚,山西汾酒(6008乌克兰性XXX09.SH)披露2024年三季度报告:报告期内,公司实现营业收入313.58亿元,同比增长17.25%,归属于上市公司股东的净利润113.50亿元,同比增长20.34%。

  市场拓展成效显著,省外重点市场取得较快增长。前三季度,公司采取稳健市场策略,在公司客户、终端培育较好的地区实现较快增长,持续加大对长江以南空白市场的拓展力度。因地制宜推进“汾享礼遇”,结合品牌宣传及推广策略,提高了品牌在省外的知名度和影响力。中秋期间,“与花与酒醉中秋”为主题的营销活动开展顺利,取得了良好效果。

  产品结构愈加优化,矩阵优势更加明显。今年上市发布的青花20和老白汾10新品精准发力,实现了稳健销售,通过科技赋能,推动次高端与腰部产品的高质量发展。构建文创产品矩阵,系统化推动“酒+文化”、“酒+文旅”的融合发展战略,成功发布了“高粱穗”注册商标纪念酒“汾酒1924”、青花汾酒京剧艺术联名文创产品等。完善核心产品体系化建设,研发多规格、多容量非标产品,以满足消费者在不同场景下的多样化需求。

  加强品牌建设,提升品牌影响力。通过内容营销等方式讲述品牌的历史和文化,增强品牌文化内涵。利用大数据结合汾酒“数质化”技术精准营销,提高了广告投放的效果和转化率。举办新品发布会等各类品牌活动,增加品牌的曝光度和互动性。9月20日,2024汾酒供应商大会召开,进一步促进了与各供应商间的沟通与合作,激发了供应链的创新与活力,对推动汾酒品质提升及产业协同发展具有重要意义。9月27日,“走进汾酒第一车间——全国主流媒体走进高粱基地”活动成功举办,发布了汾酒酿造专用原粮绿色生产技术标准,从源头严格把控清香品质。

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