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解惑“chineHD18x××HD”-环球时报

“双11”数据chineHD18x××HD监测:京东3C数码占比超五成 持续行业领先

来源: 参考消息
2024-11-13 03:49:35

最佳回答

“chineHD18x××HD”“双11”数据chineHD18x××HD监测:京东3C数码占比超五成 持续行业领先

  最新chineHD18x××HD数据显示,在即将结束的“双11chineHD18x××HD”大促中,京东在3C数码、家电领域持续巩固自身优势地位,销售规模排名位居第一。在服饰、家居家纺等多个领域实现强劲增长,销售增速排名第一。

  京东3C数码、家电份额近五成,在以旧换新补贴政策的带动下,3C数码、家电市场份额持续提升。在家电行业,京东依靠高效物流以及完善的售后体系获得广泛认可,大家电市场销售额占比56.9%,厨卫电器市场销售额占比36.6%,均排名第一。

  3C数码是京东的强势领域,京东“双11”3C数码销售额占比达56.2%,成为消费者购买3C数码新品的首选渠道。在手机及配件、电脑设备两个最重头的二级行业中,京东销售额占比分别达到56.9%、62.7%,显著领先其他平台。

  今年“双11”京东服饰交出亮眼成绩单。得益于品牌丰富度的快速提升、冬季服饰的高品质保障以及真5折、百亿补贴等优惠力度,京东服饰在今年“双11”表现异军突起,以87.8%的销售额增速领跑。其中,服装行业销售额增速超100%,内衣行业增速96.3%,增速均排名第一。

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